Marketing Manager

Marketing Manager- Corporate - Raleigh 

Job Posting

Summary

The Marketing Manager will be working with the on-site property teams to develop and execute strategic marketing plans for all properties as well as corporate initiatives.  This position requires an individual who thrives in a fast-paced, ever-changing environment who has exceptional organizational and time management skills.  This position plays a key role in strategic marketing and business support for all current and future multi-family assets, while working with internal and external partners and vendors to implement a marketing plan that aligns with community and company goals.

Essential Functions/Duties/Responsibilities 

• Manage portfolio marketing strategies to support leasing efforts and occupancy goals
• Coordinate and project manage community specific digital assets and collateral materials, communication pieces, presentations, reporting and training materials for assigned properties
• Work with Community Managers on concession strategy and marketing- deploy across vendor partners
• Capacity to manage multiple projects, prioritize tasks, and meet deadlines while working in a fast-paced setting
• Facilitate setup and management of CRM and PMS integrations, including but not limited to Lead Attribution, Syndication, Interface Partners and Sources between systems
• Develop and manage property level marketing budgets effectively, allocating resources to maximize ROI and achieve goals
• Report monthly, quarterly and annual KPIs as well as reporting to determine the effectiveness of all marketing efforts
• Track and audit marketing investments by vendor by month
• Research and monitor, where appropriate implement emerging technologies in apartment marketing to ensure demand generation is best-in-class.
• Ensure brand consistency and adherence to branding guidelines across all marketing materials and communications
• Implement and provide ongoing support for new marketing technology
• Set up Google Analytics, Google Tag Manager, FB, IG and Google Business Profile and manage access, listings and more or work with contracted vendors when applicable
• Set up, evaluate and advise on digital campaigns, social strategies and other partners, such as SEO or ILSs
• Leverage insights to analyze trends, optimize campaigns and tackle challenges, ensuring strategy delivers results
• Manage and audit DLST (Dynamic Lead Source Tracking)
• Provide on-site teams with marketing support
• Assist property teams with establishing and implementing social media strategy and work with social media partner on content
• Domain management and website changes and/or organize training for Community Managers to facilitate community website changes
• Develop and deliver prospect email campaigns
• Partner with Director of Marketing on selection and management of marketing program vendors and identify opportunities for new innovative marketing programming.
• Lead the day-to-day relationship with the primary property website provider.
• Excellent written, verbal and customer service and interpersonal skills; ability to relate to others.
• Professional verbal and written communication skills.
• Ability to be a self-starter and multi-task.
• Must be creative, organized and self-directed.
• Ability to analyze and resolve problems and maintain flexibility.
• Track record of ability to achieve goals and consistently meet deadlines.
• Interest in working as part of a small and growing company, with awareness about the opportunities and challenges that come with a highly-adaptive environment.
• Dynamic and engaging, with a sense of humor and ability to not take oneself too seriously.
• Performs other duties as assigned.
• Travel requirement: This position entails travel, estimated at 10% of work time annually for property visits, conferences, training sessions or other business-related activity.

MACK Requirements:

• Consistently demonstrates commitment to our mission and core values (Integrity, Excellence, Care & Respect and Vitality).
• Adherence to all Mack Property Management employee policies, Code of Conduct and applicable rules, laws, regulations, or bargaining agreements.
• Performs other duties as assigned.
• Consistently demonstrates commitment to our mission and core values (Integrity, Excellence, Care & Respect and Vitality).
• Adherence to all Mack Property Management employee policies, Code of Conduct and applicable rules, laws, regulations, or bargaining agreements.

Competencies/Required Skills/Abilities

• Experience in Property Management Software- Yardi/RentCafe/Site Manager a plus
• Experience in property management and/or real estate a plus
• Exceptional organization and time management skills and sense of urgency
• Vendor relationship management
• Experience using GMB, Google Analytics, Canva, Facebook, Instagram for business
• Experience with industry-related CRMs
• Be data savvy with proficiency in analyzing marketing data and making data-driven decisions.

Required/Preferred Education and Experience

• Must have 5 years plus of multi-family marketing experience (preferred)
• College degree in marketing, business, journalism or communications preferred
• Prior multi-family property management and/or real estate marketing a plus
• Demonstrated experience in managing SEO and SEM campaigns and strategies

Compensation, Benefits and Requirements

Salary for this position is highly competitive and commensurate with experience.  The compensation structure includes a base salary, paid bi-weekly.  This position qualifies to earn a 10% performance bonus, paid annually.  This is a full-time, EXEMPT position; requiring 40 hours per work week.  Additional or non-business hours and varying amounts of travel may be warranted based on the needs of the business.  MPM offers a well-rounded benefits package, including health, disability, life, and 401k retirement.  A generous time off program aligns with our core value of Vitality where we believe in fostering a culture of well-being.  

About MACK Property Management

MACK is more than a property management company.  We strive to do things differently by delivering a personal and distinctive experience to our customers.  We believe in bringing the quality of life and living to our residents, employees, and partners.  We believe in doing the right thing, making a difference and leaving a legacy we are proud of.  We hold a high standard of excellence for ourselves, colleagues, and partners.  We genuinely care for and respect ourselves and others.  We support thoughts, actions and behaviors that add to our personal and professional vitality and well-being.  Mack Property Management is an equal opportunity employer and commits to employing applicants from diverse backgrounds of all kinds.