Director of Paid Search - PPC (#16632119)

Director of Paid Search

Madison Trust / Broad Financial, an integrated and rapidly expanding financial services firm based in Bergen County, is seeking an accomplished and strategic Director of Paid Search to lead their paid media efforts. This role offers the chance to oversee and optimize a multimillion-dollar ad budget, driving measurable impact in customer acquisition and growth for a forward-thinking organization.

Madison Trust has been recognized as one of New Jersey’s best places to work and prides itself on fostering an innovative, collaborative, and growth-oriented culture.

Key Responsibilities

• Lead the development and execution of a comprehensive paid search strategy, focusing on high-impact results and aligning with business growth objectives.
• Oversee and optimize multimillion-dollar advertising budgets across Google Ads and Microsoft Ads ensuring efficient spend and strong ROI.
• Analyze and report on campaign performance, identifying opportunities to improve key metrics such as conversion rates, cost-per-acquisition, and customer lifetime value.
• Direct the creation, testing, and refinement of ad copy, keywords, and targeting to maximize engagement and conversions.
• Drive innovation by researching and implementing new tools, strategies, and methodologies in the paid media space.
• Collaborate with cross-functional teams, including data analytics and marketing, to refine the customer sales journey and enhance overall campaign alignment.
• Conduct competitor analysis to identify opportunities for differentiation and improved performance in the marketplace.
• Implement A/B testing for ads and landing pages to optimize results and drive continuous improvement.
• Mentor and guide team members, fostering a culture of excellence and data-driven decision-making.

Qualifications

• Proven track record of managing and scaling significant PPC budgets, ideally in high-growth or B2C-focused industries.
• Deep expertise in paid search platforms, including Google Ads and Microsoft Ads.
• Strong analytical skills with experience leveraging tools like Google Analytics, SEMrush, and Microsoft Clarity.
• Experience with A/B testing, multivariate experiments, and advanced audience segmentation.
• Knowledge of marketing funnels and data-driven performance optimization.
• Exceptional communication and leadership skills, with the ability to influence at all organizational levels.
• A proactive and innovative mindset, staying ahead of industry trends and emerging technologies.

Preferred Experience

• Background in financial services.
• Familiarity with drafting and optimizing paid ad copy.
• Experience in B2C PPC lead generation.

Job Type: Full-time

Pay: $130,000.00 - $170,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Montvale, NJ 07645

Salary : $130,000 - $170,000