What are the responsibilities and job description for the Online Marketing Manager position at Mafcote, Inc?
Company Description
Mafcote, Inc is a leading paper coating company in the US, specializing in manufacturing designer stationery, coated paper, poster board C2S, foam board, and project board for retail and industrial markets. The company's products are distributed through Royal Consumer Products under well-known brands like Royal Lace, Royal Brites and Geographics. FC Meyer Packaging LLC and Miami Wabash Paper LLC are key manufacturing facilities associated with Mafcote.
Role Description
This is a full-time on-site role at Mafcote, Inc. As an e-marketing manager, you will be responsible for the performance of online marketing, search engine optimization, advertising, social media marketing, and e-commerce activities for Amazon stores and two company websites. The role involves developing and executing marketing strategies to promote Mafcote products, increase sales and the customer base, improve brand awareness and enhance customer loyalty with customers.
Qualifications
- Performance Marketing and Online Marketing skills
- Social Media Marketing and E-Commerce expertise
- Experience in overall Marketing strategies
- Strong analytical and decision-making abilities
- Excellent written and verbal communication skills
- Experience with SEM platforms (SEM RUSH is being used)
- Experience with email marketing and advertising
- Google Analytics proficiency
- Excel proficiency
- Ability to work collaboratively in a team environment
- Knowledge of paper or related industries is a plus
- Bachelor's degree in Marketing, Business, or relevant field
Salary : $70,000 - $90,000