What are the responsibilities and job description for the Digital Marketing Analyst position at Marcus Thomas?
JOB SUMMARY
Marcus Thomas is an agency with the deepest digital, social, search and strategic marketing communications teams in its weight-class. But when it comes to our people,
we are commanders of the impossible . Don’t tell us it can’t be done – we’ll prove you wrong!
We’re seeking an analyst to join our team. Measurement and analysis is at the core of what we do; and this individual will work with our web, social, media and research teams to help find the needle in the haystack of data to give our clients the insights needed to guide their digital activities.
RESPONSIBILITIES
For this position, we are searching for someone with a curious nature, extreme objectivity and the ability to dig deep to find actionable insights. Overall, this is someone who can make a mark by interpreting data and communicating these findings with internal and client teams.
Provide ongoing analysis and optimization across digital, social and media activities
Support and improve client reporting for mid-level and senior management
Assist in goal setting, tracking implementation and ensuring data integrity
REQUIREMENTS
A minimum of two to four years of marketing data analysis experience within a communications, advertising or digital agency
A bachelor’s degree in marketing, business, mathematics, computer science or other related field
Google Analytics certified for at least 12 months
The ability to deal with both the intricacy of data analysis and the many facets of client interaction
An absolute passion for the advertising and marketing communication industry
HARD SKILLS
Deep knowledge of Google Analytics, DoubleClick for Advertisers, AdWords and Facebook Insights
Mid-level experience in data manipulation and mining, including strong knowledge of Microsoft Excel
Demonstrated success presenting complex data in a clear and compelling manner both verbally and in writing / visually; this includes creation of graphical and tabular representations of data
Strong written communications skills and the ability to make data understandable to non-experts
Working knowledge of major web analytics tools and social media measurement tools
Experience with A / B / N testing and optimization
Experience in research analysis and with SPSS statistics (optional)
SOFT SKILLS
A curious nature, extreme objectivity and the willingness to help others shine.
Strong attention to detail and accuracy in work
Ability to move between multiple projects within short periods of time
Interest in participating in the Google Analytics Certified Partner community and contributing to industry knowledge
Work effectively with multiple personality types and levels of marketing / communications knowledge and sophistication
Comfortable with chaos and ambiguity, but able to create order from this
Ability to think quickly and learn during assignments; a self-starter
