What are the responsibilities and job description for the Associate Brand Manager position at MariMed, Inc.?

Marimed, Inc. is a Multi-State Operator (MSO) operating both retail and wholesale across several states and growing rapidly. As the cannabis industry continues to grow and evolve at a rapid pace the Associate Brand Manager is a critical role focused exclusively against building strong brands with national recognition. For the right candidate, this is an opportunity to grow your career within a growth-oriented company operating in an expanding industry.

The Associate Brand Manager will play a pivotal role in driving brand growth and enhancing brand equity for MariMed’s portfolio. The ABM will support the development and execution of brand strategies to drive awareness, engagement, and sales. This role collaborates with cross-functional teams—including R&D, Operations, Sales, and Trade —to ensure alignment on commercialization plans and successful product launches. The Associate Brand Manager will also assist in creating impactful marketing campaigns, managing social media content and engagement, and contributing to innovation and product development initiatives. Additionally, this role involves monitoring brand performance, and assisting with analyzing market trends.

Key Responsibilities :

Brand & Segment Strategy

Assist in developing and executing brand strategies to drive awareness, engagement, and sales.
Support product launches, promotional campaigns, and market expansion initiatives.
Help develop go-to-market strategies for new product launches.
Collaborate with the brand managers to assist in the development of creative assets, including packaging, digital / print advertising, and in-store POS
Works closely with cross-functional teams including R&D, Operations, Sales, Procurement & Finance to ensure full alignment on existing and new commercialization plans.
Assist with market analysis (BDSA, Brightfield) to identify trends, consumer insights, and competitive activities.

Social Media & Community Engagement

Together with the brand managers, assist in creating and coordinating content for the brands

Monitor social media channels, assist brand managers with responding to customer inquiries, and engaging with followers to foster a strong brand presence.

Track social performance metrics and provide recommendations for optimization.

Assist in planning and executing events, trade shows, and community engagement initiatives

Email Marketing & Content Strategy

Design and manage email marketing campaigns to effectively communicate with the target audience and achieve brand objectives.

Assist with developing and execute a content strategy across all channels, tailoring messages and formats to best engage audiences on each platform

Knowledge and Experience :

2–4 years of experience in brand management, marketing, or a related field, preferably in CPG, Food & Beverage, or cannabis.

Experience developing and executing marketing strategies that align with brand objectives and drive measurable results.

Familiarity with cross-functional collaboration, including working with R&D, Sales, Operations, and trade teams.

Strong analytical skills with the ability to interpret market data and consumer insights to inform strategic decisions.

Proficiency in managing marketing campaigns, creating briefs, and overseeing creative development, including packaging and in-store materials.

Solid understanding of social media platforms and experience in community engagement, content creation, and performance analysis.

Experience assisting with innovation processes and go-to-market strategies for new product launches.

Strong project management skills, including managing timelines, and working with cross-functional teams.

Excellent written and verbal communication skills, with the ability to craft clear, concise briefs and present findings effectively.

Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with marketing tools like Asana or similar project management platforms.

Bachelor’s degree in Marketing, Business, or a related field (required).

A collaborative team player with a proactive, solution-oriented mindset and a passion for growing brands in a dynamic industry.

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Associate Brand Manager

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