What are the responsibilities and job description for the Associate Brand Manager position at TOMY International?
This entry-level position will assist in the development of multiple product lines targeted at expectant parents, babies, toddlers and gift givers. As a member of a cross-functional consumer products team, the Associate Brand Manager will assist in new product development, product & graphic refreshes, sales communication, content development, marketing, promotions, finance and operations, consumer research. Limited travel required for meetings and events. TOMY observes a hybrid work schedule. Team members collaborate in the office Tuesday – Thursday and work from home Monday & Friday.
EDUCATION : Bachelor’s degree in marketing or business management
EXPERIENCE : 1 year work experience or commensurate experience
KNOWLEDGE & SKILLS :
- Superior executional skills with strong attention to detail & time management
- Proactive, self-starter
- Proven analytical skills with ability to convert data into solid strategic recommendations
- Entrepreneurial attitude
- Resourceful problem solver
- Excellent verbal, written and presentation skills
- Strong power point and excel skills
- Highly adaptable to change
- Strong work ethic, with high energy level, motivation and enthusiasm
PRIMARY RESPONSIBILITIES :
Business Analysis / Management
o Review product performance for item rationalization recommendations
o Assist in product lifecycle management; work with sales on excess sell-off plans
o Maintain P&L’s, Line Lists and additional team documents
o Leverage internal sales tools to track business performance
Packaging and Product Design
o Manage licensed artwork submissions & submit contract samples to licensors
o Review licensed packaging for communications consistency
Market and Consumer Research
o Participate and assist in the coordination of consumer research initiatives such as focus groups and surveys
o Collect, analyze and synthesize consumer, customer and competitive data to support team’s development of products
Marketing Communication
o Assist with coordination of product page content, infographics, photography and video
o Assist marketing communications team with executional details related to annual consumer marketing plans
Sales / Retailer Support
o Amazon catalog management – content updates
o Coordinate sales materials & product samples as requested for customer meetings, internal presentations and industry events
o Create and maintain sell sheets
o Coordinate and lead creation of promotional displaysTips : Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.
