Marketing Manager

Shorelife Brands is a mid-market fund focused on acquiring and building epic brands in the Marine Industry. Our portfolio companies deliver exceptional products and services that elevate our customers shorefront lifestyle experiences.

Why Work at Shorelife?

Working at Shorelife offers the unique opportunity to be part of a dynamic mid-market fund dedicated to acquiring and developing outstanding brands within the Marine Industry. At Shorelife, we are collaborative go-getters who have high impact roles. This means you will have exposure to supportive leadership and opportunities for growth and development. If you are passionate about making an impact in a vibrant and growing sector, while working with a team committed to excellence and innovation, Shorelife Brands provides an exciting and fulfilling environment to grow your career.

Job Title: Marketing Manager

Location: Gainesville, GA

Reports To: Executive Partners

Job Type: Full-time

Overview: We are seeking a dynamic, results-driven Marketing Manager to join our team. The ideal candidate will have a proven track record in full-service marketing, event planning, and social media management. This individual will work collaboratively across various departments and entities, ensuring brand consistency, driving engagement, and achieving marketing objectives.

Competencies:

• Creative, innovative, and detail oriented with the ability to think strategically.

• Strong project management and organizational skills.

• Analytical mindset with the ability to interpret data and adjust strategies accordingly.

• Proficient in marketing tools (e.g., social media management platforms, Google Analytics, Adobe Creative Suite, etc.).

Key Responsibilities:

Full-Service Marketing:

• Develop and implement comprehensive marketing strategies across various channels to drive business growth, brand awareness, and customer engagement.

• Create and oversee marketing campaigns, including email, digital advertising, print materials, and more.

• Analyze marketing metrics and adjust strategies as needed for maximum effectiveness.

Event Planning:

• Plan and execute social events that align with company goals, including product launches, client events, and community outreach programs.

• Coordinate event logistics, budgeting, vendor management, and attendee engagement to ensure successful outcomes.

• Promote events across all marketing channels, ensuring maximum visibility and attendance.

Social Media Management:

• Oversee and manage social media accounts for multiple entities, ensuring content is relevant, timely, and aligned with brand voice.

• Create, schedule, and monitor social media posts across platforms (Facebook, Instagram, LinkedIn, etc.).

• Engage with followers, respond to inquiries, and cultivate an active online community.

• Analyze performance metrics (e.g., engagement, reach, ROI) and adapt strategies to improve results.

Content Creation:

• Develop compelling marketing content, including blogs, social media posts, newsletters, and promotional materials.

• Collaborate with design and creative teams to ensure high-quality, brand content.

Budget Management:

• Manage the marketing budget, ensuring efficient allocation of resources across campaigns, events, and initiatives.

• Track expenses and report on marketing spend, ROI, and budget performance.

• Ensure all marketing activities remain within budget while achieving desired outcomes.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.

• 3 years of experience in marketing management or a similar role.

• Proven ability to manage social media platforms and content creation.

• Strong event planning and coordination skills.

• Experience in budgeting and financial management for marketing initiatives.

• Exceptional written and verbal communication skills.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously

• Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa currently.

Work Environment:

• Office-based, some travel may be required

Benefits:

• Competitive salary and performance-based incentives

• Health, dental, and vision insurance

• Retirement plan options

• Paid time off and holidays

• Professional development opportunities

Shorelife Brands is an Equal Opportunity and E-Verify Employer. We are committed to providing a diverse and inclusive work environment where all employees and applicants are treated fairly and with respect. Our hiring practices are based on qualifications, skills, and experience, and we do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected characteristic.