Manager, eCommerce (Amazon & DTC)

This role is responsible for advancing the customer experience, distribution, business planning and P&L for our Amazon 1P and 3P businesses. The individual will drive revenue and share growth in addition to direct ownership of the customer experience through strategic business planning, marketplace execution, digital marketing, merchandising, assortment management, and promotions while managing a budget, maintaining profitability and interfacing with both internal and external customer stakeholders.

Accountabilities:

• Manage all Dot Com eCommerce solutions (inc. Amazon, DTC, marketplaces, concierge services) across sales, marketing & advertising, commercialization, digital store experience, merchandising, and content management
• Sell, negotiate and execute customer plans to achieve objectives and deliver annual gross/net sales and market share targets
• Work cross-functionally to develop and maintain a winning eCommerce digital shelf (Basic Content, Enhanced Content, Brand Store, Hero Imagery, Portfolio optimization etc) and drive consistent, seamless digital customer experience
• Partner with Digital Center of Excellence (DCoE) to leverage digital assets and marketing playbook to execute bespoke solutions for Dot Com
• Responsible for all back-office aspects incl. Fulfillment, Analytics & Reporting, P&L, Customer Care across all Dot Com solutions
• Maintain an active awareness on industry trends, beta tests as well as search best practices to look for ROI enhancement, and new ways to grow consumer base & sales
• Collaborate closely with internal teams and Amazon / DTC representatives to resolve any issues

Key Metrics & Financial Targets:

• Develop e-commerce KPIs to drive improve performance across all areas of the customer experience – acquisition, engagement, conversion and lifetime value
• Advance eMerchandising and Marketing capabilities and develop optimal assortment, packaging, placement, and pricing strategies.
• Establish processes and system improvements in coordination with the key partners in the organization (IT, Sales, Operations, Marketing).
• Revenue targets TBC
• EBIT target TBC

Own:

• Manage the set-up, launch, optimization & scaling of all Dot Com solutions (inc. Amazon, DTC etc.) across Operations, Sales & Marketing
• Own growth and portfolio expansion through customer acquisition & retention programs, eCommerce Product and NPD pipelines and promotional strategies (trade management)

Influence:

• Influence a large cross-functional team (IT, Finance, Sales, Marketing, Digital CoE etc.) to establish and prioritize a digital and ecommerce first mindset

Veto:

• D2C initiatives after alignment with LRB leadership team
• Influencing Amazon / DTC initiatives aligning Sales teams

Critical Relationships:

• Reports to Sr. Director, LRB eCommerce
• Digital Center of Excellence for data/insights & leveraging global tech stack
• Marketing for Social Shopping channel, content and brand assets
• Building total eCommerce infrastructure from start to end
• Developing SOP’s across functions for efficient & effective ways of working
• Ambitious revenue targets

Skills Needed To Be Successful:

• 3 - 4 years of e-commerce sales or marketing experience working directly with Amazon, CPG experience is preferred with proven track record of success in building B2C and D2C businesses with 1-2 years experience on building / managing brands on omni-channel
• Deep understanding of shopper online buying behaviors, market solutions, and digitally influenced sales
• Proven track record of developing digital marketing/merchandising recommendations to drive sales growth targets on e-commerce platforms
• Strong analytical skills with proficiency in data-driven decision-making
• Excellent communication and collaboration skills

Extraordinary Leadership Expectations:

• Build strategies for continued long term growth as new technology and opportunities emerge, collaborating with IT to develop essential E-commerce functionality.
• Develop long-term e-commerce vision and execute on near-term financial and non-financial goals to meet key financial targets.

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $95,000 to $119,000, based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

Salary : $95,000 - $119,000