Product Marketing/Marketing Operations Manager

Marketron is seeking a savvy, versatile professional to support product marketing and marketing operations. The role will own product marketing tasks including product messaging, product launches, sales enablement resources like product one-sheets, updates and release emails, traffic product newsletters and participate in product-related core team meetings.

The position will also maintain competitive intelligence for all products and keep sales and other stakeholders informed on changing market trends.

The role will also be the marketing owner of our LMS (learning management system), creating technical and how-to documents, updating as needed, ensuring our customers have correct access and other administrative tasks.

Each month, the role will submit reporting information related to product campaigns and LMS metrics.

Regarding administrative and operational responsibilities, the role will maintain project management software and enter projects as well as help with data quality and validation of marketing lists.

What Makes You a Great Fit for This Role

·       Strong analytical skills

·       Portfolio of product marketing content created

·       Awareness and experience in SaaS product marking

·       Communications and writing skills

·       Eye for detail

·       Two to five years of B2B marketing experience, preferably in SaaS

·       Ability to work cross-functionally and collaboratively

·       Marketing ops, administrative and LMS experience

·       Curious, confident, collaborative and proactive

·       Excellent project management skills, with the ability to handle multiple time-sensitive, cross-functional projects simultaneously

·       Ability to multi-task and manage multiple work-streams to deliver on time

·       Experience with radio broadcasting a plus

·       Experience with Asana, Salesforce, Pardot and Docebo a plus

·       Copyediting experience a plus

Key Responsibilities

·       Identify customer needs, key personas, market trends/competitive landscape and build differentiated positioning and messaging for Marketron’s products.

·       Work closely with product management and technical teams to understand and translate technical and product features to benefit-focused messaging.

·       Develop compelling product/feature narratives with clear, consistent messaging through a strong customer focus.

·       Create technical documents, product messaging, sales one-sheets, newsletter content and release emails.

·       Update and maintain product marketing messaging matrix for all software.

·       Manage the LMS, including updating documents, reporting, uploading documents and other administrative tasks.

·       Analyze marketing opportunities and identify marketing targets and sub-targets, competitive analysis, and identify new potential solutions or offers.

·       Manage multiple programs and juggle various stages of products.

·       Be the main administrator for project management software.

·       Attend core product meetings, marketing meetings and other ad-hoc meetings for product-related projects and campaigns.

·       Help support sales and marketing operations as needed, including data quality, Pardot tasks and reporting.

·       Finalize marketing content submission forms and update content calendar with completed content.

·       Maintain templates for various internal documents.

·       Copy edit and review content as needed.

Working at Marketron: What to Expect 

Marketron offers a working environment that is supportive and inclusive. You’ll have the tools and interactions with team members to thrive in your role.

Benefits and perks include: 

• Unlimited PTO 

• Medical, dental and vision insurance  

• Employee assistance program 

• Mentorship programs 

• 401(k) matching  

• Generous paid parental leave 

• Company-paid life, AD&D and disability insurance 

 About Marketron 

Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable and reliable revenue. With Marketron’s products and services, users can successfully propose, price and execute multimedia advertising campaigns across all revenue streams, including radio, O&O and digital media. With 50 years of industry leadership, Marketron serves more than 7,000 media organizations globally and manages $7 billion in annual U.S. advertising revenue representing more than 1.5 million advertisers. Marketron is owned by Diversis Capital. 

Marketron is an equal opportunity employer. We use E-Verify to verify employment eligibility. 

Salary : $7