Omnichannel Marketing Manager, Club

Omnichannel Marketing Manager, Club

Preferred Location: Newark, NJ

Additional Location: Bentonville, AR

In today’s world, shopping has become even more seamless and connected due to the acceleration of digital as well as retailer media networks. For brands, this presents both opportunities and challenges to ensure messaging and brand experiences are communicated throughout the path to purchase in ways that are compelling and breakthrough the clutter with the consumer. This role is expected to provide fact and insight-based solutions that drive growth for Mars Wrigley brands, our customers, and the Confectionery category overall. Utilizing shopper insights, opportunity identification and full understanding of the marketing mix and brand priorities, this role is most critical in bringing our brands to life within the retailer ecosystem – in-store or online. This role will work closely with internal and external agency partners. The role will require excellence in shopper marketing, digital/eCommerce, media expertise, cross-functional team collaboration, an entrepreneurial mind-set, comfort with ambiguity, and a high level of business acumen.

What are we looking for?

Minimum Qualifications:

• Bachelor’s Degree

• 5 years of experience in Shopper and/or Brand Marketing, Digital Marketing, Agency Experience

• Exposure and/or experience with Sales and Retail Media

• Understanding of digital media, targeting strategies, retailer media groups and associated capabilities and opportunities

• Strong creative thinker with the ability to develop and activate unique solutions that support the overall strategy.

• Strong command skills with the ability to present and influence at various levels across the organization both internally and with key customers.

• Proven experience in partnering with brands to bring activations to life through-the-line

• Familiarity with customer strategies and differences amongst channels

Preferred Qualifications:

• Master’s Degree in Business

• Experience supporting two or more diverse functions including Sales, shopper or insights within a CPG company

What would be your key responsibilities?

• Create, plan, and execute shopper marketing solutions that deliver profitable sales growth for customer. These solutions should include shopper expertise and insights across digital, digital media, products/assortment (everyday/new products/promoted/seasonal), placement and everyday shelving and merchandising/signage, promotions, paid search, paid display media, and seasonal merchandising

• Drive the digital component of the shopper journey (pre-shop, shop, post-shop) to convert shoppers to buyers (e.g., use retailer digital platforms and retail media to promote and amplify in store experience, optimize search tactics to better reach the consumer during key decision windows)

• Develop customer-specific Shopper Marketing strategies, working with brand / customer marketing / sales to align on annual planning objectives, and identifying omni-channel & through-the-line solutions to bring brands & brand experiences to life in-store and online

• Influence Annual Account Business Planning at customer, through full partnering with sales team, by providing actionable shopper insights and solutions that support growth objectives for customer, company and category

• Successfully manage shopper marketing agency relationship ensuring flawless execution of programs through strong project management skills, establishing process, budgeting, creative briefing, and score carding against established goals outlined.

• Travel Required – <25% for customer visits

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.

• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

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