At MedAcuity, we work at the intersection of healthcare, technology, and innovation in partnership with MedTech companies and innovators to develop software-driven medical devices, robotic technology, embedded systems, and computer vision solutions. We are looking for a Marketing Specialist who will play a key role in assisting in the development and execution of marketing campaigns to raise awareness, nurture existing clients, generate demand for our services, and to ultimately increase sales. We are seeking an individual who has the ability to work independently with general supervision and directional guidance.
JOB DUTIES & RESPONSIBILITIES
- Support the organization?s initiatives with the planning, execution, and tracking of marketing
programs.
Development and execution of industry conference strategy and execution, with a focus onyielding results.
Collaborate with the sales team to develop effective marketing campaigns aligned withidentified trends, target market segments, and content themes.
Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics,creating reports, and providing analysis.
Oversee the company's social media accounts.Maintain the company website.Manage relationships with specific external vendors to ensure high-quality and timelyexecution of marketing programs, and to ensure competitiveness.
Perform competitive research and analysis as assigned.Assist in writing and editing sales and marketing materials that can include presentations,collateral, case studies, podcasts, marketing campaign emails, and internal-facing
communications.
Continually perform data hygiene and management of CRM data.Embody company values in work performance, decision making, and in all interactions.Perform other duties as may be required.Abide by and ensure compliance with MedAcuity?s policies, including Information Security andQuality Management Systems.
QUALIFICATIONS
5 years of marketing experience, similar in scope of position.Hands-on experience working with Salesforce, HubSpot, or other Marketing Automationplatforms to develop and execute multi-touch campaigns.
Professional written and verbal communication skills with the ability to present as needed.Organizational skills necessary to multi-task, adapt to changing priorities and meet deadlines.Ability to align day-to-day activities to assigned objectives and incorporate feedback as well astake direction.
Passion for accuracy and thoroughness with the ability to monitor and check your own work toensure high quality of deliverables.
Project Management skills coupled with a problem-solving mindset to take on complexprojects, working independently or as an integral member of a cross-functional team.
Proficient in MS Office programs (Word, PowerPoint, Excel, SharePoint).PREFERRED SKILLS
Work history in a similar capacity in the professional services industry.Experience with social media, Google Analytics, and WordPress desired.Expertise with writing, messaging, or content development is a plus.COMPETENCIES
Adapts approach and demeanor in real time to match the shifting demands of differentsituations.
Builds partnerships and works collaboratively with others to meet shared objectives.Develops and delivers multi modal communications that convey a clear understanding of theunique needs of different audiences.
Plans and prioritizes work to meet commitments aligned with organizational goals.EDUCATION
Bachelor's degree in Marketing, Communications, English, or Journalism OR equivalent yearsof production experience in a related field.
