Content Marketing and Social Media Manager

TITLE: Content Marketing and Social Media Manager

LOCATION: Boulder, CO

HOURS: Full-time

REPORTS TO: Marketing Director

START DATE: March 2025

Please note, due to the emphasis on copywriting skills associated to this position, AI-written applications will not be reviewed.

Matador, based in Boulder, CO, designs high-performance adventure travel equipment engineered for efficient exploration. Our mission is to create innovative, durable gear that challenges the status quo and empowers travelers to explore without limits. We believe that travel is about more than just the destination—it’s about the experiences, the discoveries, and the memories made along the way. Matador gear is built for the curious, the bold, and those who seek to experience the world unfiltered, first-hand.

Founded in 2014, Matador is a fast-paced, profitable startup focused on premium adventure travel gear. We've launched over 70 products and partnered with retail and distribution channels globally, while maintaining a robust direct-to-consumer presence through our ecommerce platforms. We also own and operate two additional mini-brands—Tiny Tents and MicroSend. Our Boulder headquarters offers the perfect environment to design and rigorously test our gear, ensuring it meets the highest standards of performance and durability.

POSITION OVERVIEW

Matador is looking for a bold, creative Content Marketing and Social Media Manager with a knack for turbo-charged growth, inspired content creation, and authentic community management. We need an impactful content production artist and social media growth-hacker who infuses creativity into to every element of strategy implementation. As Content Marketing and Social Media Manager, you’ll be a critical voice and steward of the Matador brand, dedicated to enhancing visibility and inspiring adventurous travel.

Based in our Boulder, CO headquarters, you’ll collaborate closely with our in-house content team, graphic designers, marketing director, and more to engage our community and grow the Matador brand. We’re a team of top performers and thrive in a fast-paced, collaborative environment—we’re seeking an A-player who’s just as comfortable with big-picture campaigns as they are with grassroots initiatives. Remote applicants will not be considered for this role.

We’re looking for someone plugged into trends and insights, always analyzing our competition and drawing inspiration from the broader industry. You can build and execute strategic, create channel-specific marketing plans aligned with Matador’s direction and values, and help shape our story to resonate with consumers and retailers. You know the thrill of travel and want to inspire others to explore the world—sharing your passion with our community every step of the way.

DETAILED JOB DESCRIPTION

The Content Marketing and Social Media Manager will report directly to the Marketing Director. This position requires specific skills and talents in social media growth, content generation, management, and engagement. It also requires strong copywriting skills that will be utilized across many facets of the company’s three brands (Matador, TinyTents, and MicroSend).

We are seeking a Content Marketing and Social Media Manager who isn’t afraid to take risks, try new things, and can build a brand that people get behind. The primary focus will be on the Matador brand, but the auxiliary brands will also be managed by this position.

Social Media Community Management Growth: The Content Marketing and Social Media Manager will be responsible for managing and growing the company’s organic social media accounts and maximizing their impact for each brand. This includes collaborating with ambassadors, influencers, and partner brands to boost visibility and promote products, as well as responding to direct messages and moderating comments to build authentic community connections. A growth-hacker mentality is greatly appreciated in this position. Key responsibilities also include analyzing performance metrics, reporting on results, and managing platforms such as Instagram, Facebook, TikTok, YouTube, and any others relevant to Matador’s audience. This position combines high-level strategic planning with a hands-on approach to community engagement.

Content Generation: This role will create engaging, on-brand content to captivate audiences and elevate Matador’s visibility. Responsibilities include producing high-quality content—such as photos, videos, and graphics—that resonates with the target audience and aligns with Matador’s voice. Collaboration with internal creative teams and external ambassador or influencer resources is essential to leverage diverse assets effectively. This role also involves monitoring social media trends to ensure the content remains fresh, relevant, and competitive. The manager will maintain a consistent posting schedule, optimize content for maximum impact, and align all efforts with the company’s broader marketing goals. Creativity, precision, and a passion for storytelling are critical to success in this role.

Ambassador/Influencer Team Management: The ideal candidate will have experience managing and growing influencer programs, as well as overseeing contract management. You’ll be responsible for recruiting, onboarding, and maintaining relationships with ambassadors and influencers who align with Matador’s brand values. This role involves negotiating and managing contracts, setting clear goals, monitoring performance, managing content submission, and fostering authentic partnerships that drive engagement and brand awareness. You'll need strong communication skills, the ability to identify influencers who resonate with our audience, and a knack for building lasting connections that amplify the Matador message.

Copywriting: This role requires that will be utilized throughout the company. Copywriting projects include regular social media content, ambassador/influencer program copy, and additional projects as assigned. Applicants should have very strong creative writing and storytelling skills, as well as a good understanding of what engages customers and drives sales. Copywriting is often cross-departmental and requires a strong ability to collaborate and incorporate constructive feedback to achieve desired results. Please note, due to the emphasis on copywriting skills associated to this position, AI-written applications will not be reviewed.

Community Building: Applicant should have a strong motivation and the necessary skills to build a community around the company’s brands. This will involve outreach to build partnerships with other brands, ambassadors/influencers, and other relevant parties to maximize the reach and impact of each brand. Strong connections within the social media community and a history of building digital communities for brands will be seen as a significant benefit to any applicant.

Other Responsibilities: At Matador, we’re a small team, so everyone wears multiple hats. In addition to the primary responsibilities outlined above, you may contribute to marketing promotional brainstorming, generate marketing reports, support sales needs, approve product reviews, manage affiliate networks and pro programs, and build and maintain partnerships. You may also help with product sample order submissions, event support, research projects, customer surveys, and more. In our dynamic environment, you’ll have the chance to tackle a variety of tasks as they come up, ensuring no two days are the same.

Creativity: We aren’t looking for someone who just wants to maintain the status quo. We’re seeking the person who wants to take risks and make waves with bold new campaigns, new ideas, and a fearless approach to digital marketing. Applicants must have the ability to generate and execute new concepts from scratch with minimal oversight and management. They must also be able to adhere to brand guidelines and work within brand voice and visual brand language when necessary. Applicants must have a collaborative mindset and the ability to make improvements to their work based on constructive criticism and feedback.

Grit: The ideal candidate is someone who sets goals, takes ownership of their role, and delivers results with minimal oversight. We’re looking for a self-starter who thrives in a fast-paced environment, embraces challenges, and consistently finds ways to get things done. If you have the determination to see projects through from start to finish, no matter the obstacles, you’ll be a perfect fit for our team.

SUPERVISORY RESPONSIBILITIES

• Not applicable

QUALIFICATIONS

• Bachelor’s degree or equivalent work experience, with 5 years of relevant marketing experience.
• Proven experience working closely with senior management, with a broad understanding of marketing, digital strategy, competitive analysis, and opportunity assessment.
• Preferred background in the travel, outdoor, retail, or related industry.
• Strong written, verbal, and interpersonal communication skills.
• Self-starter with exceptional organizational and project management abilities; capable of balancing multiple priorities.
• Key strengths include initiative, creativity, teamwork, and confidence—along with strong presentation skills.
• Works well under pressure, managing multiple deadlines with ease.
• Must be responsive, team-oriented, and customer-focused, embodying Matador’s brand values.
• Willingness to travel as needed.
• Proficiency in MS Office, Adobe Creative Cloud, Canva, A/V equipment, Hootsuite, as well as all relevant social media platforms and plug-ins.
• Applicants should have demonstrated, hands-on experience managing corporate-level digital marketing programs—including social media, ambassador/influencer programs, content generation, and copywriting

ADDITIONAL INFORMATION

Location: On-site in Boulder, Colorado (remote applicants will not be considered)

Application Deadline: 2/28/2025

Hiring Timeline: March 2025

Compensation:

Matador offers competitive salary, healthcare, 401(k), a very generous vacation policy, a positive and supportive working environment with free snacks, kombucha on tap, ergonomic stand/sit desks, industry discounts, and great co-workers with a passion for travel and the outdoors.

Colorado salary range disclosure requirement: $55,000 – $85,000 annual bonus potential, depending on experience level and skillset.

To Apply:

Please submit your resume, cover letter, and portfolio or links to recent work to careers@matadorequipment.com and include “Content Marketing and Social Media Manager” along with your name in the subject line.

Applications submitted without a portfolio and/or links/examples of recent work will not be reviewed. AI-written applications will also not be reviewed. We are not currently accepting candidates via recruiters. All applications will be evaluated; however, we may not be able to reply to every applicant.

Matador is an equal opportunity employer, and all qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or any other protected characteristic.

Job Type: Full-time

Pay: $55,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Ability to Commute:

• Boulder, CO 80301 (Required)

Ability to Relocate:

• Boulder, CO 80301: Relocate before starting work (Required)

Work Location: In person

Salary : $55,000 - $85,000