What are the responsibilities and job description for the Freelance Senior Strategist position at McCann New York?
Freelance Senior Strategist
New York City, NY
About McCann NY
We’re McCann New York. This is where, for over a century, three simple words have led the way: Truth Well Told. It’s our belief that consumer insights based in truth are crucial to building brands that last. We helped Coca-Cola teach the world to sing and Mastercard celebrate the things in life that are “Priceless.” We’re passionate and persistent, inclusive, and inquisitive. Also, we like to laugh. And all of this finds its way into what we do best: creating culture-defining work that moves business. We’re proud to have been named the Cannes top performing New York and North America agency in 2023, Campaign US BIG agency of the year in 2022. We are also honored to have made Ad Age's A-List four years in a row and been named Fast Company World’s most innovative agency.
The Role
We are looking for a Freelance Senior Strategist to join our team here in NYC. This person will be supporting across two of our premier clients, helping to unearth killer insights to inspire their creative briefs, partnering with their creative teams throughout the development process, all while being laser focused on making the complex, simple!
You will be essential to the continued success of our creative work which is fully integrated across traditional, experiential, comms, digital and social, in both the B2B and B2C arenas.
What You’ll Do…
- Support brand and product strategies across two client businesses, collaborating closely with internal teams and the broader IAT (experiential, media, public relations, etc.).
- Facilitate in crafting and presenting compelling recommendations, arguments, POVs and cases across a variety areas of the client businesses.
- Help to support and develop POVs on key initiatives: new product innovations, competitive. developments, research reports, target opportunities, etc.
- Positively impact the creative product through sharp insights and inspiration.
- Take ownership of the quality of the creative brief and briefing process.
- Partner closely with your counterparts in Creative, inspiring fresh, original ideas that are rooted in culture, and in human and business insight.
- Develop strong working relationships with your counterparts in Account, and with Clients, forming the basis of trust and action to move those creative ideas from theory to reality.
- Promote use of data & other insight tools.
Who You Bring…
- 4 years of agency experience required
- Prior experience in CPG required
- Crisp thinker and communicator – verbally, visually and in writing
- Proactive, self-motivated and ability to navigate high volume
- See strategy as a team sport, drawing on your expertise and others’ in brand, digital, social, comms, data, behavioral and experiential strategy…and whatever comes next
Salary Range
The range for this position is $500/day - $600/day. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Commitment to Diversity, Equity, and Inclusion
The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent - and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.
McCann is an EEO M/F/Disability/Vet Employer
Salary : $500 - $600
