What are the responsibilities and job description for the Marketing Content Development Manager position at McCrometer, Inc.?
About McCrometer, Inc.
We specialize in designing, developing, and manufacturing high-quality flow measurement equipment that meets the demands of various industries. Our solutions cater to the oil and gas sector, agriculture and irrigation, water and wastewater systems management, and industrial processes.
We take pride in being a global leader in flow instrumentation, fostering a collaborative environment where experts can come together and contribute their knowledge to advance our products and services. By joining us, you'll have the chance to grow professionally and explore opportunities to contribute to significant advancements in flow technology.
At McCrometer, we prioritize addressing pressing global issues like climate change and public health through cutting-edge innovations that protect the environment and safeguard our resources. With an ongoing dedication to continuous improvement, we aim to strengthen our position in the rapidly evolving digital landscape of our industry.
We're committed to standing out as a reputable Water Quality company listed on the New York Stock Exchange under the ticker symbol VLTO.
Key Responsibilities
- Design and execute effective content creation strategies that boost lead generation, foster customer engagement, and expand sales.
- Craft captivating messages and written content tailored to various audiences, encompassing product launches, customer-centric programs, advertising, email marketing, direct mail, PR, web content, and social media communications.
- Liaise with the strategic marketing department to monitor market patterns, detect emerging trends, and refine our approach to deliver targeted content aligned with customer needs and cohesive marketing campaigns.
- Supervise the translation and adaptation of marketing materials used across diverse geographical regions.
- Update and refine the guidelines governing campaign execution and associated procedures.
- Ensure the production and maintenance of documentation, both physical and digital, necessary for the proper operation of our business.
- Assist the product management and marketing teams in organizing documents according to schedule and type for current and future products.
- Develop and implement successful landing pages, combining valuable information with an optimized structure designed to maximize click-through rates (CTR) and regular lead intake.
- Oversee the planning and execution of pay-per-click (PPC) ad campaigns using platforms such as Google Ads, ensuring optimal performance and maximization of return on investment.
- Monitor financial activities, including budgets, expenditures, and tracking invoice submission status.
- Prepare and distribute educational content related to McCrometer products and initiatives internally.
- Foster collaboration between different departments to meet shared goals and support inside sales efforts.
Essential Qualifications
- A bachelor's degree from an accredited institution is required.
- No less than 5 years of professional experience in marketing, journalism, or a similar field.
- Proven ability to handle complex tasks efficiently, combined with excellent project management and analytical skills.
