Marketing Director

Location: MELT HQ in Fort Worth, TX; 685 John B Sias Memorial Parkway #985 Fort Worth, TX 76134

Our Mission:

Melt Exists to serve happy ICE CREAM, one scoop at a time. We BELIEVE treats can change your day and your day can change the world.

About the role:

MELT Ice Creams is seeking a Marketing Director to join our team. This position is responsible for developing and executing all company marketing strategies. The role involves managing all marketing functions, annual planning strategies, creating digital content, overseeing all digital campaigns, in-store campaigns, and merchandise as well as leading a team of contract employees. As part of our team, you will have the opportunity to work to create engaging content and develop strategies that will drive sales and increase store revenue. You will help us connect with our customers to grow and build loyalty to our brand. The ideal candidate should have 3 years of marketing experience, strong digital marketing skills, and a passion for ice cream! Join us at MELT Ice Creams and be part of a dynamic team that is passionate about creating the best ice cream experience for our customers!

What you’ll do:

• Develop and implement comprehensive marketing strategies aligning with the company's objectives.
• Manage all marketing functions for the company.
• Identify ways to grow sales through marketing initiatives.
• Conduct market research to identify trends, opportunities, and threats.
• Develop and manage marketing budgets and allocate resources effectively.
• Manage relationships with external vendors, contract employees, interns, and outsourced projects at agencies.
• Develop and execute all digital content, marketing campaigns, including email marketing, in-shop assets, and social media.
• Create and manage content marketing and PR initiatives.
• Collaborate with other departments to develop integrated marketing campaigns across all functions.
• Enhance brand awareness and loyalty through branded merchandise sold in-store and online. Manage retail products from idea to creation and from sales reporting to inventory management.
• Strategize and develop opportunities for in-shop visuals
• Manage and distribute monthly internal newsletter
• Proactively manage customer relationships online
• Proactively managing ongoing promotions and sales
• Develop repeatable systems department wide to empower our teams and allow for sustainable growth
• Annual Marketing Audit including but not limited to budget, digital tools, brand identity, and voice
• Lead Annual Planning for the Marketing Department from strategy ideas, strategy planning and initiatives, to implementation, and progress tracking

What it takes to rock the job:

• Strong leadership, project management, and time management skills
• Excellent communication, presentation, and interpersonal skills
• In-depth knowledge of digital marketing channels and tools
• Strong analytical and problem-solving skills
• Ability to work well independently and in a fast-paced, dynamic environment
• Ability to collaborate on projects and initiatives with other Departments
• Excellent written and verbal communication skills
• Ability to communicate and set clear expectations
• Ability to create from scratch and revise standard operating procedures
• Flexibility to prioritize multiple tasks and projects with a sense of urgency
• Proactively remove roadblocks before they become problems
• Ability to leverage digital tools and softwares to streamline day-to-day functions and on going responsibilities
• The ideal candidate will have basic skills in photo editing, basic graphic design knowledge through Canva or another editing tool, strong organizational skills, the ability to follow established processes, professionalism in working with others, the ability to work independently on projects, proficiency in social media channels, including TikTok, Instagram, Facebook, and LinkedIn, can-do attitude, and passion for ice cream.

Requirements:

• Bachelor's or Master's degree in Marketing, Communications or a related field.
• Minimum 3 years of experience in Marketing, with at least 1-2 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Experience managing a team

What We Offer You:

• Annual salary starting at $60,000 with additional profit share bonus incentives (based on business performance, this has often ranged between 7k-15k)
• PTO (Paid Time Off)
• Company-subsidized health, dental, and vision insurance
• Company-paid life insurance and short-term and long-term disability insurance
• An entrepreneurial work environment where you can have an impact on a growing company
• Leadership development opportunities to develop your skill sets
• Discounts on merchandise and ice cream purchases: 50% on all ice cream, etc.

About Melt Ice Creams

Melt Ice Creams is a local creamery that makes specialty ice creams and baked goods fresh daily. We take great care in making high-quality premium ice creams and providing a quality work experience for our team members. MELT has four scoop shops, a commissary kitchen named the Joy Factory, a catering team and wholesale presence in DFW and throughout Texas. MELT is always looking to add team members eager to join the fun! We pride ourselves in serving happy ice creams and happy experiences for our customers and team members alike.