Director of Marketing

Company: Menspro Health
Location: Middle Tennessee/Nashville/Franklin
Reports to: CEO

Position Type: Full-Time

Overview: Menspro Health is seeking an experienced and dynamic Director of Marketing to lead our in-house marketing department to new heights. This role will oversee a diverse team responsible for media buying (Radio/TV), digital marketing (Google SEO/PPC, Socials), creative content production, and a growing call center operation. Reporting directly to the CEO, this leader will bring accountability, strategic vision, and hands-on execution to transform our marketing efforts into a best-in-class operation. The ideal candidate is a direct response marketing expert with a proven track record of scaling teams, leveraging cutting-edge tools, and driving measurable results. This is a unique opportunity to potentially build the most effective men’s health marketing team in the country.

Key Responsibilities

• Leadership & Team Building
• Oversee and provide strategic direction to a multi-disciplinary marketing team, including media buyers, digital SEO/PPC specialists, creative directors, and call center staff.
• Work with Legal to ensure our marketing department is compliant with all federal and state regulations
• Evaluate, hire, train, and mentor team members to ensure top performance and alignment with company goals.
• Recruit and onboard a Call Center Director to build and scale an efficient appointment-booking operation.
• Foster a culture of accountability, collaboration, and innovation across all marketing functions.
• Media Buying Oversight
• Supervise the media buyer responsible for negotiating and optimizing Radio and TV campaigns across multiple clinics in various markets.
• Ensure cost-effective strategies that maximize ROI and align with brand objectives.
• Digital Marketing Management
• Oversee the Google Digital SEO/PPC team managing campaigns for multiple clinics across diverse markets.
• Oversee the Digital Marketing efforts including social marketing
• Evaluate Marketing Trends and potential sources of advertisement
• Drive strategies to improve organic search rankings, paid ad performance, and conversion rates.
• Stay ahead of industry trends and implement the latest tools and tactics to enhance digital effectiveness.
• Creative Direction
• Collaborate with the in-house Creative Director to ensure social media, SEO, PPC, and Radio/TV content is impactful, on-brand, and conversion-focused.
• Provide guidance on content development and production to support multi-channel marketing efforts.
• Call Center Development
• Build and scale the call center operation by hiring a Call Center Director and supporting the development of a high-performing team.
• Monitor call quality, conversion rates, and customer experience to optimize appointment booking processes.
• Strategic Growth & Scaling
• Assess current marketing operations and implement strategies to high efficiency.
• Identify opportunities to leverage the latest marketing tools, technologies, and methodologies to drive results.
• Develop a roadmap to potentially spin off the in-house marketing department into its own standalone brand.
• Hands-On Execution
• Roll up your sleeves in the early stages to learn the business—reviewing campaigns, listening to call center recordings, and analyzing performance data.
• Establish KPIs and reporting mechanisms to ensure transparency and accountability for all team members.
• Reporting & Accountability
• Report directly to the CEO with regular updates on team performance, campaign results, and strategic initiatives.
• Create a system of accountability for the media buyer, digital team, creative director, and call center staff to ensure alignment with company goals.

Qualifications

• 10 years of marketing experience, with at least 5 years in a leadership role overseeing multi-channel campaigns.
• Proven expertise in direct response marketing, with a track record of scaling campaigns and teams.
• Strong understanding of Radio/TV media buying, Google SEO/PPC, social media, and content marketing.
• Experience building and managing high-performing teams across diverse functions.
• Hands-on leader comfortable with grunt work (e.g., reviewing calls, analyzing data) while maintaining a strategic vision.
• Exceptional communication, problem-solving, and decision-making skills.
• Ability to thrive in a fast-paced environment and adapt to evolving business needs.

Why Join Menspro Health? This is a rare opportunity to take an already successful in-house marketing operation and transform it into a powerhouse—potentially its own brand. You’ll work closely with the CEO to shape the future of our marketing efforts and build a legacy as the leader of the top men’s health marketing team in the country.

Base Salary

• Range: $111,000- $125,000 annually

Performance Bonus

• Annual Bonus: Up to 30% of base salary
• Metrics:
• Increase in marketing ROI (e.g., cost per lead, cost per appointment) by 20% within the first year.
• Successful hiring and onboarding of a Call Center Director within 6 months.
• Achievement of specific revenue or appointment-booking targets (to be set with CEO).
• Improvement in team efficiency and campaign effectiveness (e.g., moving from 50% to 80% effectiveness).

Benefits

• Comprehensive health, dental, and vision insurance.
• 401(k) .
• Paid time off .
• Remote/hybrid work flexibility
• Budget for professional development (e.g., conferences, training) up to $5,000/year.

Job Type: Full-time

Pay: $101,797.00 - $112,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person

Salary : $101,797 - $112,000