What are the responsibilities and job description for the Senior Digital Media Planner position at Meredith?
Job Title
If the following job requirements and experience match your skills, please ensure you apply promptly.
Senior Digital Media Planner
Job Description
Media Now Interactive, a division of Dotdash Meredith, provides a single point of contact for multiplatform, customized and targeted advertising. From research and strategy to implementation and analysis, Media Now Interactive offers a full suite of digital products and services as well as targeted integrated opportunities to efficiently and effectively reach audiences in select markets.
I. Job Summary
The Sr. Digital Media Planner will liaise between the Digital Planning team and Sales team by participating in RFPs and helping to answer questions and brainstorm during the digital planning process. The Sr. Digital Media Planner is tasked with owning major accounts, aiding in the sell-through of large pitches, and acting as the “voice” of the Digital Planning team.
Hybrid 3x a week - Stamford, CT
In-office Expectations : This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
II. Essential Job Functions
- 50% - Day-to-day support of the digital sales team through the development of media plans and decks for advertising proposals. Proposals – both proactive and in response to RFPs – must be accurate, creative, meet objectives, and submitted on time.
- 15% - Work closely with digital marketing on custom programs, both digital only and integrated with print. Manage and track online campaign implementation, optimizations, upselling, and renewals.
- 25% - Communicate directly with clients and agencies regarding campaign details. Liaise between departments : ad operations, digital marketing, sales, and finance while helping take leadership on cross-departmental issues. Create and update marketing collateral for proposals and sales decks.
- 10% - Research and report on website and industry trends when necessary. Be an expert on site content, new features, and new ad units in order to put together the best media plans possible. Stay abreast of industry news and competitive sites.
III. Minimum Qualifications and Job Requirements
Education : Bachelors Degree in Business, Communications, Marketing or related field (and / or equivalent, relevant work experience).
Experience : 2-4 years minimum work experience preferred; ideal candidate will have 2 years minimum interactive experience, 2 years minimum digital planning experience at an agency or with a publisher.
Specific Knowledge, Skills and Abilities :
Travel Required (Approximate) : It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here : https : / / www.e-verify.gov / employees.
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