What are the responsibilities and job description for the Marketing Specialist position at Meritage Homes?
Responsibilities
- Develop and execute annual division marketing plan in collaboration with division leadership and Regional Marketing Director
- Effectively plan and execute local rollout of national marketing initiatives to maximize results for the division as well as the company
- Design quarterly and monthly strategies and tactics for the division to drive qualified traffic to support the sales effort for existing communities and new community openings
- Work with sales leadership as well as community teams to develop targeted marketing tactics to maximize traffic and conversion for individual communities based upon sales performance and lifecycle phase; partner with sales leadership on the effective rollout of national and divisional marketing initiatives at the local level
- Create strategic pre-opening marketing plans to ensure successful new community openings; oversee and coordinate all new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation and special events; responsibilities include planning, oversight and regular site visits
- Maximize division's brand awareness and perception with key targets; consistently execute to brand standards across market
- Track and analyze results of marketing initiatives to ensure effective ROI; Leverage reporting tools and data to inform future marketing strategies
- Develop and execute PR strategy to generate positive news coverage
- Develop and maximize digital presence for division and individual communities
- Create, audit and maintain community web presence on Meritage Homes website
- Create and maintain collateral materials (sales tools) for new and existing communities
- Build and manage vendor relationships
- Oversee and coordinate all consumer promotions and events including planning, execution and results-tracking
- Effectively implement the company's national agent program and create local strategy for agent outreach efforts including messaging and event planning
- Prepare and effectively manage budgets for division advertising and new community start-ups as well as model furniture and sales offices
- Nurture a play-to-win culture by modeling and encouraging departmental best practice sharing
- Responsible for departmental administrative tasks including vendor set-up, invoice coding / processing / tracking and expense report preparation.
Qualifications
Overview
Are you looking for an incredible career opportunity? Then Meritage Homes is the place for you! From the homes we build to the careers we offer, we are focused on delivering a Life.Built.Better.. Meritage is committed to building energy-efficient and affordable entry-level and first move-up homes across the US. We are looking for candidates who are excited about furthering their careers, as well as bringing their authentic self every day to be part of an inclusive organization. Meritage was certified a Great Place To Work for a second year in a row, and is currently ranked on Fortune's Best Workplaces listings in the categories of Construction, Women and Parents. As a top 5 public homebuilder with over 180,000 homes delivered in its 38-year history, Meritage is looking for professionals who are self-starters and want to help our organization grow by providing new and innovative ideas.
When joining Meritage Homes, you and your career can benefit in several ways, including :
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