Program Manager, Creative Lead

Summary :

Meta Reality Labs (RL) is seeking an experienced Program Manager, Creative Lead to join the Developer Ecosystem organization. This role requires a hands-on approach to asset development, execution, and collaboration with cross-functional teams to support key events, content launches, and updates for our developer ecosystem. You will guide creative direction, collaborate with internal teams and external agencies, and be instrumental in building impactful strategy and storytelling documents for key stakeholders, including supporting internal teams by building key assets for Growth and Programs. Your goal will be to enable a successful developer ecosystem by ensuring our delivered creative services bring value for both our developer partners and cross functional teams, while collaborating with Product Marketing, Programs, Scaled Partnerships, Growth, Store, and other teams to ensure a measurable and coordinated outcome.

Required Skills :

Program Manager, Creative Lead Responsibilities :

Lead and execute hands-on creative work, including the development of creative ideation, presentation decks, key art assets, and graphic elements across various platforms, both on behalf of developers and internal teams

Partner with developers to assist in urgent or key creative needs for content launches and updates, ensuring timely and impactful creative solutions

Collaborate with cross-functional (XFN) teams to build strategy documents, storytelling frameworks, and project decks that effectively communicate business goals, creative visions, and impact

Serve as the key point of creative contact for external agencies on behalf of our program, providing clear direction and constructive feedback to ensure the alignment of creative execution

Direct the development of creative assets in various styles and mediums, producing sketches, prototypes, and design specifications as needed to guide creative execution

Ensure that all creative outputs elevate the content’s unique genre, maintain high standards of quality, and meet the strategic objectives of the organization and stakeholders

Work closely with product marketing, programs, and marketing teams to identify opportunities for brand expression and asset enhancement, aligning creative direction with broader business goals.

Communicate clearly with stakeholders, breaking down complex requirements into actionable and compelling creative solutions.

Foster an environment of high creative standards, focusing on craftsmanship, quality, and innovation in every project.

Minimum Qualifications :

Minimum Qualifications :

6 years of experience in visual design, creative direction, and interaction design, with a portfolio demonstrating work across various platforms

Proven experience collaborating cross-functionally with teams such as product, design, marketing, user research, and content creators

Experience with design principles, including user experience design, digital product design, information hierarchy, and typography

Experience managing creative development across multiple global markets, ensuring impactful creative solutions

Skilled in representing creative work and storytelling to broad cross-functional stakeholders, articulating concepts and goals with clarity and conviction

Capacity to flex between strategic thinking and hands-on creative execution, with a keen eye for detail and quality

Demonstrated interpersonal, communication, and presentation skills, with experience explaining complex concepts and decisions to diverse audiences

Experience managing time-sensitive projects through to completion while balancing evolving priorities and a diverse range of stakeholders

Bachelor's degree

Preferred Qualifications :

Preferred Qualifications :

Experience with or demonstrated interest in XR technologies or content

Experience working directly with content creators or developers

Public Compensation :

129,000 / year to $185,000 / year bonus equity benefits

Industry : Internet

Equal Opportunity :

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

Salary : $185,000