Social Media Manager and Content Creator

Below is a merged and optimized job description that integrates the responsibilities, qualifications, and tone from both drafts:

Job Title: Content Creator & Social Media Manager
Location: Louisville, KY
Employment Type: Full-time; nights and weekends may be required
Reports to: Marketing Manager

Compensation:

• Base Salary: $40,000 per year
• Commission: Opportunity to earn up to an additional $10,000 based on performance
• Total Potential Earnings: Up to $50,000 per year

About Us
Founded in 2000, Michaelis Events is a second-generation, family-owned business that has evolved from catering intimate gatherings to becoming one of the most respected full-service event planning and catering companies in Louisville, KY.

At our core, creativity drives everything we do. With a deep passion for transforming ideas into extraordinary experiences, we pride ourselves on a legacy built on quality, innovation, and community. Today, we continue to push boundaries while staying true to our roots, offering a trusted, personalized, and impactful approach to event planning. Whether it’s a wedding, corporate event, or private celebration, Michaelis Events is committed to crafting unforgettable moments tailored to each client’s unique vision.

Job Summary
We are seeking a creative, strategic, and detail-oriented Content Creator & Social Media Manager to join our dynamic team. In this multifaceted role, you will be responsible for developing and executing social media strategies, crafting compelling visuals, producing high-quality photography and videography, managing online engagement, and driving traffic to our platforms. As a key brand ambassador, you will align all content with our core values, reflect our brand voice, and support our marketing goals.

Team Mantra
Our core values guide everything we do:

• Work Hard and Have Fun
• Create a Positive, Lasting Impact
• Collaborate Communicate: Always look out for your team
• Be a Part of the Solution, Not the Problem: Make the next person’s job easier
• Exceptional Quality in Every Detail: Pay attention to the little things
• Strive for Unmatched Creativity and Innovation

We’re seeking someone who lives by these values and can reflect them in the content they create.

Brand Standards & Expectations
As part of our team, you will represent our promise to clients by showcasing the following principles:

• Unmatched Creativity and Innovation: Highlight our unique, cutting-edge event solutions.
• Exceptional Quality in Every Bite and Detail: Showcase culinary and aesthetic perfection.
• Comprehensive In-House Services: Communicate our stress-free, all-encompassing services.
• Tailored to Your Story: Share how we bring each client’s personal narrative to life.
• A Collaborative Approach: Emphasize our ability to work closely with clients to exceed expectations.
• A Positive, Lasting Impact: Illustrate how we create experiences that enrich lives.

Key Responsibilities

• Social Media Strategy: Develop and implement comprehensive social media marketing strategies to increase brand awareness, engagement, and lead generation.
• Content Creation & Management: Plan, produce, and schedule a content calendar, including photography, videography, graphics, and written content for platforms such as Instagram, Facebook, TikTok, Pinterest, and the company blog.
• Tools & Software Expertise: Utilize social media management tools (e.g., Hootsuite) to schedule posts, monitor engagement, and analyze performance metrics. Leverage Adobe Creative Suite for graphic design and video editing.
• Community Engagement & Public Relations: Manage online communities, respond to inquiries, and engage with followers. Build and maintain relationships with influencers, partners, and industry stakeholders.
• Quality Control & Proofreading: Ensure all content is on-brand, visually compelling, free of errors, and aligned with our voice and values.
• Event Support: Capture high-quality images and videos at events, which may occur during nights and weekends, to showcase the full range of our services and behind-the-scenes moments.
• Analytics & Reporting: Monitor social media metrics, analyze performance data, and prepare reports with actionable insights for improvement.
• Collaboration: Work closely with the marketing and events teams to align social media campaigns with overall marketing objectives and upcoming projects.

Qualifications

• Proven experience in social media marketing, content creation, and community management.
• Strong photography, videography, and graphic design skills, with proficiency in Adobe Creative Suite and other relevant tools.
• Experience with social media management platforms (e.g., Hootsuite) and best practices.
• Excellent writing, proofreading, and communication skills.
• Understanding of current social media trends, SEO basics, and engagement tactics.
• Public relations skills with the ability to foster influencer and industry relationships.
• Ability to work independently, collaboratively, and efficiently in a fast-paced environment.
• Willingness to work nights and weekends as needed to capture event content.
• Experience or passion for the event and catering industry is a plus.

Why Join Us?

• Opportunity to shape our brand’s voice and showcase your creative talents.
• Be part of unforgettable events and a company that values innovation and teamwork.
• Competitive compensation package with performance-based incentives.
• Room for growth, professional development, and the chance to make a lasting impact.

If you are passionate about storytelling, social media, and content creation—and if you believe in elevating experiences through creative thinking and collaboration—we’d love to hear from you!

Job Types: Full-time, Contract

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 4 hour shift
• 8 hour shift
• Weekends as needed

Experience:

• Marketing: 2 years (Preferred)

Ability to Commute:

• Louisville, KY 40223 (Required)

Ability to Relocate:

• Louisville, KY 40223: Relocate before starting work (Required)

Work Location: In person

Salary : $40,000 - $50,000