Director, Product Marketing

Job Description

The Role : MicroStrategy, a pioneer in AI-powered business intelligence, is seeking a dynamic and experienced Director of Product Marketing to fuel our go-to-market efforts!  In this critical role supporting marketing strategy, positioning, and messaging for our evolving suite of data and analytics products, you will be helping to shape the future of MicroStrategy.

Ideal candidates will have a deep understanding of the enterprise software market, a passion for AI, data and analytics, and a proven track record of successfully launching and marketing software products to enterprise customers.  Certification in the Pragmatic Institute framework or similar.  This position requires the employee to work four days a week in the Tysons Corner, VA office.

Your Focus :

• Market Analysis :   Maintain ongoing market research and competitive analysis to identify market trends, customer needs, and competitive positioning. Use insights to inform marketing strategies and messaging.
• Go-to-Market Planning :  Lead the development and execution of go-to-market plans for new product launches and feature releases. Collaborate with cross-functional teams including product management, sales, and customer success to ensure successful product launches.
• Positioning and Messaging :  Create compelling product positioning, messaging, and value propositions that resonate with target enterprise audiences. Ensure consistency across all marketing channels and materials.
• Sales Enablement :  Develop and deliver sales enablement tools, including product collateral, presentations, and training materials. Equip the sales team with the knowledge and resources needed to effectively sell MicroStrategy products.
• Content Development :  Oversee the creation of high-quality marketing content, including whitepapers, webinars, and blog posts. Ensure content is aligned with the overall marketing strategy and supports lead generation and customer engagement efforts.

Qualifications

Additional Information

MicroStrategy is an Equal Employment and Affirmative Action employer F / M / Disability / Vet / Sexual Orientation / Gender Identity.

MicroStrategy is an Equal Employment / Affirmative Action employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures.  If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at application_accommodations@microstrategy.com.