What are the responsibilities and job description for the Director Product Marketing position at MicroStrategy?
The Role : this is a critical role supporting marketing strategy positioning and messaging for our evolving suite of data and analytics products you will be helping to shape the future of Strategy. Ideal candidates will have a deep understanding of the enterprise software market a passion for AI data and analytics and a proven track record of successfully launching and marketing software products to enterprise customers. Certification in the Pragmatic Institute framework or similar.
InOffice Position : At Strategy Monday Tuesday Wednesday and Thursday are inoffice days with Fridays as workfromhome.
Your Focus :
- Market Analysis : Maintain ongoing market research and competitive analysis to identify market trends customer needs and competitive positioning. Use insights to inform marketing strategies and messaging.
- GotoMarket Planning : Lead the development and of gotomarket plans for new product launches and feature releases. Collaborate with crossfunctional teams including product management sales and customer success to ensure successful product launches.
- Positioning and Messaging : Create compelling product positioning messaging and value propositions that resonate with target enterprise audiences. Ensure consistency across all marketing channels and materials.
- Sales Enablement : Develop and deliver sales enablement tools including product collateral presentations and training materials. Equip the sales team with the knowledge and resources needed to effectively sell Strategy products.
- Content Development : Oversee the creation of highquality marketing content including whitepapers webinars and blog posts. Ensure content is aligned with the overall marketing strategy and supports lead generation and customer engagement efforts.
Qualifications :
Additional Information :
Strategy is an Equal Employment and Affirmative Action employer F / M / Disability / Vet / Sexual Orientation / Gender Identity.
Strategy is an Equal Employment / Affirmative Action employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. If you have any difficulty using our online system and you need an accommodation due to a disability you may contact us about your interest in employment at
Remote Work : Employment Type :
Fulltime
Key Skills
Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation
Department / Functional Area : Marketing
Experience : years
Vacancy : 1
