What are the responsibilities and job description for the Social Media Specialist position at Mindgrub?
Mindgrub Technologies is an award-winning digital agency whose mission is to create software that people want to use, software that makes lives better, jobs easier, and helps businesses thrive.
We leverage a deep understanding of technology and growth strategy to create award-winning, multi-channel digital solutions for enterprise clients, emphasizing energy and utilities, professional services, government, education, health and wellness, and consumer product industries.
Position Overview
Mindgrub is seeking a Social Media Specialist to execute our social media strategy, develop engaging content, manage our video series, and assist with paid social initiatives. This role is ideal for a creative, detail-oriented, and data-driven individual passionate about storytelling, community engagement, and building brand awareness. While our agency manages paid social, you will be involved in the process and gain hands-on experience to eventually take on more responsibilities in this area.
The role is a hybrid position, requiring 2-3 days per week in our Baltimore office.
Responsibilities
Social Media Strategy & Execution
No phone calls or recruiters, please.
We leverage a deep understanding of technology and growth strategy to create award-winning, multi-channel digital solutions for enterprise clients, emphasizing energy and utilities, professional services, government, education, health and wellness, and consumer product industries.
Position Overview
Mindgrub is seeking a Social Media Specialist to execute our social media strategy, develop engaging content, manage our video series, and assist with paid social initiatives. This role is ideal for a creative, detail-oriented, and data-driven individual passionate about storytelling, community engagement, and building brand awareness. While our agency manages paid social, you will be involved in the process and gain hands-on experience to eventually take on more responsibilities in this area.
The role is a hybrid position, requiring 2-3 days per week in our Baltimore office.
Responsibilities
Social Media Strategy & Execution
- Manage and execute the company’s social media strategy across platforms (e.g. LinkedIn, Instagram, Facebook, X, YouTube).
- Develop and schedule content that aligns with brand voice, business goals, and industry trends.
- Implement strategies to increase the company’s social media presence, following, engagement, website traffic, and conversions.
- Benchmark and analyze the effectiveness of social media activity beyond just “likes.”
- Engage with our community by responding to comments, messages, and mentions in a timely and thoughtful manner.
- Monitor social trends and proactively suggest new tactics to drive engagement and reach.
- Create and curate engaging content, including graphics, social copy, and interactive media.
- Manage the production and publishing of our video series, ensuring high-quality and compelling storytelling.
- Work closely with the design and content teams to develop eye-catching social graphics and multimedia assets.
- Optimize content for each platform and stay up-to-date with best practices for social media algorithms.
- Collaborate with the marketing team and agency to support paid social initiatives.
- Assist in monitoring ad performance and learning the fundamentals of paid social media marketing.
- Contribute to ad creative development and campaign performance insights.
- Ensure social media efforts align with website content and lead-generation strategies.
- Assist with landing page creation and optimization to support campaign goals.
- Track and analyze social media performance using analytics tools to determine long-term strategy and needs.
- Report on key metrics, including follower growth, engagement rates, and content performance.
- Use insights to refine strategies and improve campaign effectiveness.
- BS/BA in Marketing or demonstrated experience working across multiple stages of the digital customer journey.
- 3 years of experience in social media marketing, content creation, or a related role.
- Strong understanding of social media platforms, trends, and online culture with confidence in executing campaigns.
- Experience with social media management and analytics tools (e.g., HubSpot, Later, Google Analytics).
- Exceptional communication and storytelling skills, with the ability to create compelling written and visual content (graphic design or video editing skills a plus).
- Bonus: Experience with website content management or landing page creation.
- $65,000 - $75,000 USD
- Compensation will be determined based on a variety of factors including skills, education, certifications, and overall experience for this role.
- Work remotely or in the office - your choice!
- Excellent benefits package that includes medical, dental, vision, and 401(k)
- Paid Time Off available when you start
- Free access to Premium Calm app subscription
- Annual training budget dedicated to your professional development
- A variety of fun Mindgrub hosted events and Committees to join (e.g. Adventure Club, Fun Committee, DEI Committee, Mindgrub Meet Ups and more)
No phone calls or recruiters, please.
Salary : $65,000 - $75,000
