Social Media Specialist

Job Description

Job Description

If you're passionate about making a meaningful impact in communities and want to be part of a mission-driven organization, this opportunity is for you!

A Robert Half client is looking for a Social Media Marketing Coordinator. The Social Media Marketing Coordinator plays a key role on the Executive Communications Team and works closely with the President’s Office to develop and execute creative and engaging social media strategies. This position is responsible for increasing engagement, strengthening the brand, and managing digital content across executive and organizational channels. If you're a social media expert looking to join a dynamic and fast-paced team dedicated to advancing an important mission, this role is a great fit.

This is a flexible, hybrid position based primarily in the DMV region, with the expectation of one weekly visit to the Baltimore headquarters.

Responsibilities

• Develop and maintain a social media calendar, creating content that amplifies the CEO’s messaging and strengthens brand influence.
• Lead and manage creative digital campaigns and projects for the CEO from ideation through execution and analysis, exploring innovative ways to enhance online visibility.
• Build and cultivate relationships with social media influencers, in coordination with the social media manager, to expand audience reach.
• Attend, photograph, and create content around CEO and organizational events.
• Engage with audiences across executive social media channels to foster meaningful conversations.
• Stay up to date on social media trends and recommend strategic opportunities to expand onto emerging platforms.
• Provide regular performance reports and analytics with insights to refine strategy.
• Other duties as assigned.
• Bachelor's degree in marketing, social media management, or a related field (or a combination of education and experience).
• 4 years of experience managing social media and / or marketing for a business or nonprofit, with at least 2 years dedicated to managing social media content and analytics for a high-profile leader (e.g., CEO, president, political figure).
• Strong experience in creating compelling and visually engaging content across digital platforms.
• Proven ability to craft impactful storytelling that drives engagement.
• Knowledge of both organic and paid strategies to grow social media audiences on platforms like LinkedIn, Instagram, Facebook, X, and TikTok.
• Creative and innovative thinker with a knack for bringing fresh content ideas to leadership and communications teams.
• Experience cultivating and managing relationships with mission-aligned social media influencers.
• Proficiency in Adobe Suite, Microsoft Office, Canva, and social media management tools.
• Excellent written and verbal communication skills.
• A proactive, team-oriented mindset with an entrepreneurial spirit.
• Passion for social justice issues, particularly related to immigration and refugee advocacy.
• Willingness to work outside of traditional office hours when needed for breaking news, events, or emergencies.
• Commitment to the organization’s mission and values, with a strong desire to empower and support newcomers.