What are the responsibilities and job description for the Growth Marketing Director position at Miratech?

We are looking for an experienced Growth Marketing Director who is a strategic thinker demand generation and digital marketing expert who has an analytical mind and a knack for finding new and innovative ways to drive growth.

In this newly created role reporting to the VP Marketing you will oversee and drive the growth of our companys client base and marketing revenue contribution against set KPIs. This will be through the creation of marketing strategies and campaigns that help increase brand awareness and drive demand generation. You will also own our overall digital marketing strategy alongside our website.

This is an exciting time to join Miratech. In 2025 we will be updating our brand messaging and building a new website. Alongside building and driving the growth marketing strategy you will lead and grow a high performing team work crossfunctionally to align marketing efforts with broader business goals and monitor key performance metrics.

Responsibilities :

Creating and executing a comprehensive growth marketing strategy and plan that aligns with the companys overall business goals and marketing strategy. Creating and managing demand generation programs campaigns and initiatives.
Creating interest and awareness of Miratechs services and nurturing them through the sales funnel until they become paying and repeat clients. Developing and optimizing paid acquisition and retention campaigns using strategies such as ABM.
Leading the creation of our new website (partnering with an agency) and overseeing the ongoing development of our website and SEO strategy. Building a database and email marketing strategy to improve engagement and retention.
Developing and executing multichannel digital marketing campaigns : This includes email marketing social media SEO PPC and display advertising. You will need to have a strong understanding of each of these channels and how to use them effectively to drive results. Alongside this you must have a solid understanding of marketing automation tools such as Active Campaign / Marketo / Hubspot / Pardot as well as proficiency in web analytics tools and sales tech tools.
Tracking and analyzing KPIs to measure performance and identify areas for optimization through regular reporting. You will need to be able to identify areas for improvement and make datadriven decisions to optimize your campaigns.
Collaborating with other departments and the rest of the marketing team to ensure that there is alignment on the Growth Marketing strategy and plus consistency across all touchpoints to drive a seamless experience. Proven experience aligning sales and marketing plus collaborating closely or leading a BDR function.
Managing and growing a team of marketing professionals to achieve ambitious growth goals.

Qualifications :

A Bachelors degree in Marketing Business or a related field. To truly excel in this role you will need to be naturally curious and someone who continuously learns and stays up to date with the latest trends and best practices in growth and digital marketing plus demand generation.

At least 10 years of experience in marketing with at least 57 years of that focused on growth.

Proven experience in creating and executing successful growth marketing strategies and managing websites. You also ideally have experience launching a new website.

Exceptional analytical skills with experience in using data to drive decisionmaking.

Excellent leadership and communication skills. Native English speaker has ability to communicate and align with other stakeholders to achieve collective objectives. A track record of building motivating inspiring and managing highperforming teams.

Ability to be innovative creative adaptive to changing market dynamics and client preferences. Ability to have a deep understanding of your target audience and their pain points as well as a willingness to experiment with new tactics and strategies. You will need to be able to pivot quickly if a campaign is not performing as expected and be willing to take calculated risks to achieve your goals.

We offer :

Culture of Relentless Performance : join an unstoppable technology development team with a 99% project success rate and more than 30% yearoveryear revenue growth.

Competitive Pay and Benefits : enjoy a comprehensive compensation and benefits package including health insurance language courses and a relocation program.

Work From Anywhere Culture : make the most of the flexibility that comes with remote work.

Growth Mindset : reap the benefits of a range of professional development opportunities including certification programs mentorship and talent investment programs internal mobility and internship opportunities.

Global Impact : collaborate on impactful projects for top global clients and shape the future of industries.

Welcoming Multicultural Environment : be a part of a dynamic global team and thrive in an inclusive and supportive work environment with open communication and regular teambuilding company social events.

Social Sustainability Values : join our sustainable business practices focused on five pillars including IT education community empowerment fair operating practices environmental sustainability and gender equality.

Miratech is an equal opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race color religion sex national origin age disability veteran status sexual orientation gender identity or any other protected status under applicable law.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Remote Work : Employment Type :

Fulltime

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

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