What are the responsibilities and job description for the Assistant Digital Marketing Manager position at Molton Brown?
The role:
We are seeking a motivated, adaptable, and analytical individual to join the Molton Brown USA Digital Marketing Team as an Assistant Digital Marketing Manager to support digital marketing and e-commerce. This position will report to the Digital Marketing Manager to assist in sustaining and growing a key sales channel within the business through all digital marketing platforms. This position will work with the manager to assist in developing & executing online/multi-channel marketing plans for MoltonBrown.com, and support the day-to-day monitoring & management of the various digital channels that support overall brand strategy, provide return on investment and drive profitable growth of the US e-commerce business.
What you will do:
- Assist the Digital Marketing Manager to sustain and grow the Molton Brown business through all digital marketing platforms and initiatives - i.e. affiliate marketing, social media (organic & paid), influencers/bloggers, search engine optimization (SEO), CRM/email, acquisition, online marketing partnerships, third party retailer sites, etc.
- Work with the manager to develop and execute online/multi-channel digital marketing plans and initiatives for the e-commerce site (MoltonBrown.com) based on overall brand strategy and return on investment (ROI); and support online third party retailer sites (i.e. NeimanMarcus.com, SaksFifthAvenue.com, etc.) based on wholesale strategy.
- Monitor daily channel performance, run weekly/monthly KPI reporting, and provide analysis/recommendations for optimization on the various US digital marketing channel programs.
- Work on US affiliate marketing program, manage creative asset briefs and link setup, monitor offer updates and proper tracking on the network, and establish communication plan to partner with publishers. Continuously analyze performance metrics and propose optimization opportunities to achieve revenue and ROI targets.
- Collaborate and partner with cross-functional teams in the Molton Brown US local and UK global offices, as well as, agencies (i.e. Public Relations) and third party retailers (i.e. Neiman Marcus, Saks Fifth Avenue etc.) to support and execute campaign activations, content marketing calendars and trade plans/promotional strategies.
- Assist in developing and executing digital influencer marketing program to support social media/blog coverage. This includes researching and reviewing influencer/blogger partnerships and outreach opportunities, as well as, tracking placements/coverage results.
- Support the planning of the US social media content calendar, manage creative briefs for social assets, track paid social spending, and help prepare paid social advertising strategies to reach new audiences, increase engagement and drive revenue growth.
What you will need:
- Bachelor's Degree (BS/BA) in related field.
- 1 years of experience in digital marketing, e-commerce or related experience.
- Microsoft Office (Excel, PowerPoint & Word) competence is essential.
- Knowledge of Web Analytics and Digital Platforms (i.e. Rakuten Advertising, Instagram/Facebook Ads and/or Google Analytics)
- Strong analytical skills (quantitative and qualitative). Proficiency in reporting and analysis.
- Strong organizational and time management skills. Able to multi-task numerous projects and work independently in a fast-pace environment.
- Must be proactive, results-driven, goal-oriented, adaptable, and highly organized. Attention to detail and deadlines.
- Strong interpersonal skills, must have excellent communication and follow up skills. Ability to work collaboratively and build strong partnerships with cross-functional teams. Team player.
- Creative thinker with strong written and oral communication skills.
A reasonable pay range for this position is 25/hr. - 27/hr.
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