ABM Campaign Manager

Our client, a global leader in digital automation and energy management, is actively looking for an Account-Based Marketing Campaign Manager to join their team in Nashville, TN! This role is onsite so local candidates are required.

***This is a 9-12 month initial contract position***

As an Account-Based Marketing Campaign Manager for the company's Electrical OEM channels in North America, you will be responsible for executing targeted account marketing strategies to support account-based selling. You will ensure that existing accounts have enjoyable customer experience while identifying new opportunities within high-value accounts.

Responsibilities

• Plan, develop, and execute account-based marketing campaigns tailored to specific EOEM accounts
• Partner with account management teams to ensure alignment and proper execution of account strategies
• Develop ABM metrics to measure the performance of current programs and report on campaign success
• Help manage the development of content for website copy, blog posts, sales documentation, and videos, leveraging in-house and agency resources
• Pursue and nurture leads until qualified and set up meetings for outside sales with qualified prospects
• Optimized Campaign Execution: Conduct A/B testing and analytics to refine messaging, creatives, and assets, maximizing response and conversion rates

Required Skills & Experience

• Previous experience in sales, ABM, lead generation, or digital marketing roles
• Hands-on experience in executing innovative and multi-part events and lead generation programs
• Experience in creating and implementing marketing campaigns using live events, webinars, digital advertising, and social networking
• Knowledgeable of content marketing and inbound marketing to generate more qualified leads
• Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth