What are the responsibilities and job description for the Lead Marketing Operations Analyst position at Movable Ink?
Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world's most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.
The Lead Marketing Operations Analyst is a strategic role responsible for overseeing the operational infrastructure that supports the marketing organization. This individual will drive efficiency, enhance scalability, and optimize performance across marketing programs and processes. Initially an Individual Contributor role, the Lead Analyst will help establish the Marketing Operations function at Movable Ink in collaboration with various organizational stakeholders.
Key Responsibilities
Marketing Operations Leadership :
- In partnership with the Marketing Organization, develop and lead the creation and execution of the Marketing Operations roadmap in support of MI's marketing strategy
- Collaborate with GTM teams (Marketing, Sales, CX) & Revenue Operations to provide the technology and operational expertise necessary to ensure MI's marketing efforts have clear, measurable ROI
Process Optimization :
Technology and Tools :
Performance Measurement and Reporting :
Cross-functional Collaboration :
Preferred Qualifications
The base pay range for this position is $145,000-$170,000 / year, which can include additional on-target commission pay / bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and / or other benefits, depending on the position ultimately offered.
Studies have shown that women, communities of color, and historically underrepresented people are less likely to apply to jobs unless they meet every single qualification. We are committed to building a diverse and inclusive culture where all Inkers can thrive. If you're excited about the role but don't meet all of the abovementioned qualifications, we encourage you to apply. Our differences bring a breadth of knowledge and perspectives that makes us collectively stronger.
We welcome and employ people regardless of race, color, gender identity or expression, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, ethnicity, family or marital status, physical and mental ability, political affiliation, disability, Veteran status, or other protected characteristics. We are proud to be an equal opportunity employer.
Salary : $145,000 - $170,000
