Salesforce Marketing Lead (32104)

Job Title: Salesforce Marketing Lead

Location: Fully Remote (Central or Eastern Time Zone)

Contract Type: 12-Month Contract to Hire

The Myticas team is seeking an experienced Salesforce Marketing Lead to manage and optimize Salesforce Marketing Cloud for our client's marketing operations. This role requires a hands-on expert in Salesforce Marketing Cloud administration, capable of configuring and customizing the platform to meet marketing needs. The ideal candidate will have extensive experience in creating permissions, roles, and data configurations within Salesforce and in training users to maximize platform utilization. As a Salesforce Certified Administrator, you will play a critical role in aligning Salesforce Marketing Cloud capabilities with marketing objectives, driving operational efficiency and campaign success.

Key Responsibilities

Salesforce Marketing Cloud Setup & Configuration

• Configure and optimize Salesforce Marketing Cloud to support marketing initiatives, including email marketing, social media marketing, advertising, and customer journeys.
• Set up and manage permissions, roles, and data configurations to ensure secure access and optimal functionality.
• Implement core Marketing Cloud features such as Automation Studio, Journey Builder, Email Studio, and Mobile Studio.

Marketing Data Management

• Design and implement data models, manage marketing data integrations, and optimize data flows within Salesforce.
• Ensure proper data segmentation and audience management to enhance targeting and personalization.

User Training & Support

• Develop and deliver training sessions to users on Salesforce Marketing Cloud functionality, best practices, and daily operations.
• Act as the primary contact for troubleshooting and resolving Salesforce Marketing Cloud issues.
• Create and maintain comprehensive user documentation and training materials.

Collaboration with Marketing Teams

• Collaborate with marketing teams to understand campaign objectives and ensure the platform supports their needs effectively.
• Assist in the development and optimization of marketing automation workflows, email campaigns, and reporting tools.

Salesforce Administration

• Oversee the administration and maintenance of Salesforce Marketing Cloud, ensuring users have access to necessary tools and resources.
• Create, monitor, and maintain dashboards and reports to provide insights into campaign performance and user engagement.

Compliance & Security

• Ensure compliance with data privacy regulations and Salesforce best practices related to security, access control, and system performance.
• Manage marketing data in accordance with privacy regulations such as GDPR.

System Optimization & Continuous Improvement

• Regularly assess the performance of the Salesforce Marketing Cloud environment to identify opportunities for optimization, automation, and enhancement.
• Stay current with the latest Salesforce Marketing Cloud features and best practices, applying them to improve system performance.

Preferred Skills

• Experience integrating Salesforce with other systems such as CRM, ERP, or third-party marketing tools.
• Familiarity with A/B testing, analytics, and campaign performance reporting within Salesforce Marketing Cloud.

Qualifications & Skills

Experience

• 5 years of hands-on experience with Salesforce Marketing Cloud, including configuration, customization, and administration.
• Proven track record in setting up permissions, roles, and data configurations in Salesforce.
• Strong background in marketing automation, email marketing, customer journeys, and data management within Salesforce Marketing Cloud.

Salesforce Certifications

• Salesforce Certified Administrator (required).
• Salesforce Marketing Cloud Certification (preferred but not mandatory).

Technical Skills

• Strong knowledge of Salesforce Marketing Cloud components, including Journey Builder, Email Studio, Automation Studio, and Mobile Studio.
• Proficiency in data integration, data segmentation, and audience creation within Salesforce.
• Experience creating user documentation and delivering training sessions on Salesforce tools.
• Excellent problem-solving skills with the ability to troubleshoot complex issues within Salesforce Marketing Cloud.

Soft Skills

• Strong communication skills, with the ability to train and support users effectively.
• Ability to work collaboratively with marketing teams and stakeholders to align Salesforce with business objectives.
• Strong organizational skills and the ability to manage multiple priorities and projects simultaneously.
• Adaptability to quickly learn and implement new tools and technologies.

Education

• Bachelor's degree in Marketing, Information Technology, Business Administration, or a related field.
• Equivalent experience may be considered in lieu of a degree.

Contract Details

• Contract Type: 12-month contract with the potential for full-time employment upon completion.
• Work Location: Fully remote, with candidates required to reside in the Central or Eastern Time Zone.
• Travel Requirements: Quarterly travel may be required to meet with teams and clients.
• Employment Authorization: Candidates must have lawful, permanent U.S. employment authorization without the need for sponsorship.

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