What are the responsibilities and job description for the Marketing Coordinator position at National Inventors Hall of Fame?
The Marketing Coordinator, with direction from the B2C Channel Marketing Manager, will support the day-to-day implementation of advertising media initiatives for National Inventors Hall of Fame programs. They will develop and maintain a comprehensive understanding of the programs to successfully disseminate the program’s value and messaging to a broad audience.
Position Responsibilities:
- Secure local media placement weekly, monthly, quarterly, or yearly for all regions
- Research new advertising mediums for existing or new locations
- Correspondence with the Sales team to discuss ad placement, ad frequency, ad changes, promotions, or any other advertising matter
- Daily correspondence with publication representatives to place ads, to send new artwork, and to discuss contracts
- Work with the creative team on any advertising artwork needs
- Negotiate contract pricing with publication representatives
- Maintain budget for each region
- Track invoices and process for payment, compare actual cost to projected cost
- Maintain a Media Calendar to track when ads are due, when ads are running, and when ads need to change based on discount deadlines or other messaging updates
- Project manage updates to B2B2C Promotional Guides and Director Starter Box materials
- Support Google My Business initiative
- Manage and support other B2C and B2B2C campaigns, projects, and initiatives as needed
- Opportunities to take on more responsibility in both the short and long term, as well as vertical growth within the marketing team.
Knowledge, Skills, and Abilities:
- Demonstrated experience with media placement for a national company
- Excellent organizational and follow-through skills
- Impeccable writing, editing, and proofing skills
- Ability to work effectively under pressure and respond to changing priorities, while adhering to deadlines
- Comfortable working in a fast-paced environment
Qualifications:
- Bachelor’s degree in communications, marketing or related field
- 2 years of experience as an ad buyer/media buyer within a marketing or communications role
- Experience marketing educational programs a plus
Benefits of working for the National Inventors Hall of Fame include:
- Competitive benefit offerings, including; medical, dental, vision, life, flexible spending, disability
- 401K plan and up to a 4% employer match
- Paid time off, paid holidays, paid year-end closure (12/25-1/1)
- Critical Illness/Hospital/Accident Supplemental Income plans available
- Pet Insurance plans available
- On-site workout facility
- Flexible workday scheduling, up to two days/week of work-from-home time once training is complete
- Great team environment, opportunities for growth, and culture focused on professional development
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