What are the responsibilities and job description for the Sr. Director, Marketing position at Neighborly?

Sr. Director, Marketing

Are you looking for a place where you can bring your passion for developing both annual and long-range, 3-year marketing strategies?

Welcome to Neighborly-the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

Bring your experience and be empowered to innovate.

As a Sr. Director on the Marketing team, a typical day for you will include :

Integrated Marketing Strategy :

Develop and implement comprehensive marketing programs, seasonal campaigns and tactics that align with brand strategy and industry trends, while activating marketing experiences along the consumer journey.
Work with our agency of record to drive breakthrough creative initiatives to enhance brand identity, consumer experiences, and brand innovation.
Manage the National Ad Fund and evaluate marketing investments and programs based on business objectives and target consumer segments to optimize resource allocation and ROI for assigned brands.

Customized Local Marketing Plan Execution :

Lead individual local performance marketing efforts, with effective group and 1 : 1 coaching, to optimize local marketing programs and support franchise owners in growing their businesses.

Develop and oversee execution of integrated annual marketing plans, customized for each franchise owner, with channel / tactic mix, and preferred programs / vendors that align with customer journey and marketing funnel stages.

Oversee the onboarding and successful ramp of new franchise owners to break-even, with recurring local performance marketing coaching.

Leadership and Team Development :

Manage and mentor dedicated local performance marketing team member(s), guiding them to deliver on our marketing mission and NEI vision.

Leverage resources across the Marketing Center of Excellence teams (i.e., Digital, PR, CRM, Creative, Analytics), cross-functional partners (Franchise Development, IT, Legal, Accounting), and external resources (agencies, vendors) to execute the marketing strategy.

Oversee development of marketing content for brand conferences, meetings, and other key events, including monthly e-newsletter and the training and communication platforms.

Lead the marketing presentation for franchise advisory council meetings, town halls and other key franchise facing events.

Performance Measurement and Optimization :

Report on the performance of national and local marketing efforts, assessing ROI / ROAS and KPIs. Coordinate any subject matter expert support and alignment for presentations and communication.

Recommend and initiate brand research projects to ground key insights and drive continuous improvement.

Oversee new and ongoing marketing and advertising activities, aligning key stakeholders around brand direction and decisions.

Bring your skills and be inspired to achieve success.

Required qualifications)

Experience :

10 years marketing experience ideally within a franchise service or retail industry, 5 years' experience with digital marketing, highly analytical and data-driven, including 3 years supervisory experience

Experience managing a marketing budget, both National Ad Fund and Local Marketing Investment of $12 million; or overall top-line Revenue of greater than $400 million.

Proven experience in developing high-performing teams and executing marketing programs to drive results.

Experience building annual, strategic marketing plans grounded in consumer insights.

Experience managing the development of brand creative assets with agency partners or inhouse creative team.

Strong track record delivering results in a high-growth environment, with the ability to interpret, analyze, and present metrics and trends.

Ability to travel up to 25%

Skills :

Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization

Ability to think critically and to interpret and apply processes across many different areas

Ability to think critically and to interpret and recommend process improvements across marketing operations and franchise owner support

Tech savvy and enthusiastic learner (keeping ahead of ever-changing marketing landscape)

Education :

Four-year college degree in Marketing or a related field (MBA a plus), ideally within a franchise system, home services, consumer services or retail industry.

Schedule / in-office requirements :

Hybrid working model; Monday-Wednesday in office.

Bring your goals and be enabled to reach them.

Competitive Pay : Commensurate with experience

Schedule : Full time M-F

Benefits : Check out our benefits offerings here

Financial Benefits : Equity and annual bonus opportunities

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

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Brand : Molly Maid

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