Senior Brand Experience Marketing Director (Vital Proteins, Garden of Life, Nuun

Senior Brand Experience Marketing Director (Vital Proteins, Garden of Life, Nuun, Carnation, Solgar) At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more.

Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.As the Senior Director of Brand Experience for Nestle Health Science’s Lifestyle Brands, you will primarily be responsible for translating commercial priorities into consumer-facing strategies, plans, and executions that build the brands and drive the businesses.This critical role will help drive deeper brand relevancy and business growth through the intersection of marketing communications strategy, creative storytelling, channel media strategy (earned, owned, paid), experiential marketing, PR, influencer and creator marketing.This role requires someone who can excel in both the traditional aspects of consumer marketing and the modern landscape of digital innovation, creator economy, social commerce, and community building on a portfolio scale. This includes leading the team in : Building deep insights into our most relevant customer groups, their lifestyle triggers and journeyUnderstanding the “Why” of our brands and translating this to consumer motivating engagement strategies and plansSimplifying and decoupling the narrative for our brands to create distinct roles within our portfolio and our consumers’ livesCreating immersive brand experiences across advertising, content, PR and IRL brand experiencesDelighting our communities of loyalists and advocatesBuilding growth momentum for brands of different sizes and trajectoriesThis position interacts with nearly every function within the business at a leadership level. The ideal candidate is a strong inspirational team leader who can manage multiple senior stakeholders, has a proven track record of translating business opportunity into communication strategy and execution, as well as an understanding of the quickly evolving modern marketing media and creative environment.Key Responsibilities : Brand Purpose and Positioning :

Partner with the VP of Marketing and Brand Management leads to codify each brand’s distinct purpose, positioning and expression strategy.Annual Planning :

Lead the translation of business needs into a comprehensive annual brand engagement calendar.Marketing Communications Execution :

Oversee the entire brand experience through marketing communications.Social Commerce, Culture & Community Building :

Create innovative social culture and commerce strategies.Data & Analytics :

Use data-driven insights to optimize and measure campaigns.Technology Innovation :

Innovate with new technologies to enhance the consumer experience.Creator and Content Marketing :

Develop and execute a content strategy that tells the Brands’ story.People Management : Partnership Marketing :

Create strategic collaborations.Team Leadership :

Lead a high-performing, cross-functional marketing team.Experience and Education Requirements : MBA or advanced degree in Marketing, Business, or a related field.10 - 15 years of progressive marketing leadership experience in the wellness or consumer goods industry.Exceptional presentation skills and ability to articulate brand direction.The approximate pay range for this position is $230,000 to $260,000. Nestlé offers performance-based incentives and a competitive total rewards package.It is our business imperative to remain a very inclusive workplace. Nestlé seeks skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.

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Salary : $230,000 - $260,000