Marketing Assistant

Location: Philadelphia, PA
Job Type: Full-Time
Reports to: Marketing Manager

Job Summary:

We are seeking a proactive and detail-oriented Marketing Assistant to support our marketing team in executing campaigns, conducting market research, coordinating events, and managing marketing materials. The ideal candidate will have strong organizational skills and a passion for brand development and customer engagement.

Key Responsibilities:

Marketing Coordination

• Assist in the execution of marketing campaigns, ensuring deadlines and objectives are met.
• Coordinate with vendors, suppliers, and internal teams to facilitate marketing initiatives.
• Maintain marketing collateral, ensuring all materials are up to date and available as needed.

Market Research & Analysis

• Conduct research on market trends, competitors, and customer insights to support strategy development.
• Assist in gathering and analyzing data for marketing reports and campaign performance.
• Maintain a database of industry contacts, potential partners, and relevant market information.

Event & Promotional Support

• Assist in the planning and execution of trade shows, product launches, and customer events.
• Handle logistics such as venue bookings, promotional materials, and event coordination.
• Track and analyze the effectiveness of event participation and sponsorships.

Sales & Customer Support Collaboration

• Work closely with the sales team to ensure alignment between marketing and sales initiatives.
• Prepare presentations, brochures, and proposals to support business development efforts.
• Monitor customer feedback and provide insights for marketing improvement.

Administrative & Miscellaneous Support

• Assist in the development and proofreading of marketing materials, presentations, and reports.
• Coordinate internal communications related to marketing campaigns.
• Maintain an organized filing system for marketing documents and resources.

Qualifications:

• Strong analytical skills with the ability to interpret data and trends.
• Excellent written and verbal communication skills.
• Highly organized with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and marketing-related software.