What are the responsibilities and job description for the Director of Marketing & Communications position at New York State Civil Service?

NY HELP No

Agency Insurance Fund, State

Title Director of Marketing & Communications

Occupational Category Other Professional Careers

Salary Grade NS

Bargaining Unit M / C - Managerial / Confidential (Unrepresented)

Salary Range From $153400 to $178400 Annually

Employment Type Full-Time

Appointment Type Permanent

Jurisdictional Class Exempt Class

Travel Percentage 25%

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 9 AM

To 5 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? Yes

County New York

Street Address 199 Church Street

City New York

State NY

Zip Code 10007

Duties Description Reporting to the Director of External Affairs, the Director of Marketing & Communications will direct, oversee, and coordinate with the Deputy Communications Director to provide marketing leadership and strategy that align with business goals. The Director will also be responsible for daily operations of the Public Information and Communications offices in coordination with the Deputy Communications Director. The Director of Marketing & Communications will be responsible for leading the development and implementation of comprehensive marketing strategies that effectively position NYSIF as a competitive force in the marketplace and an industry leader in price, quality, and customer service. Responsibilities include, but are not limited to :

Foster a work environment that balances collaboration, innovation, performance, and careful stewardship of resources and relationships.
Work collaboratively with business leadership to communicate vision, strategy, image and brand message across all levels of the organization and to external stakeholders.
Oversee development, production, and distribution of all marketing and communications materials, including online content, publications, news releases, customer documents and materials.
Work closely with business leadership to ensure the brand identity and positioning is consistent across organizational communications and to help ensure the customer experience aligns with brand identity.
Assist in the transformation and marketing of processes or programs that highlight, communicate and implement a customer-centric approach.
Advise senior management on various marketing strategies including media and external communications content.
Develop and implement strategies to increase market share, create brand awareness and enhance customer relationships in collaboration with business teams and client relations.
Be current in market and industry trends, competitive analysis, marketing, communications, and business development analytics.
Monitor and analyze the effectiveness of marketing campaigns. Track results and conduct post-campaign ROI analysis and reporting.
Serve as an event lead for coordinating panels and public events.
Manage website content changes, requests, and all related website projects.

Minimum Qualifications Basic Qualifications : Bachelor’s degree in marketing, communications or relevant field and a minimum of 7 years of executive-level experience in customer / client relations, marketing, and / or public relations. Preference may be given to candidates with a Master’s degree in a relevant field.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Strong organizational and project management skills with the ability to manage projects from inception to go-live.

Ability to work independently and as part of a collaborative team.

Excellent track record of leadership and supervisory experience.

Significant writing and editing experience, with excellent grasp of grammar and creating content for websites.Preferred Qualifications :

The ideal candidate will be collaborative, a creative thinker, and demonstrate the ability to work across a multidisciplinary team.

A record of progressive marketing experience in either the financial services or insurance industry.

Knowledge of the insurance industry and emergent trends in workers’ compensation and disability coverage.

Experience in customer service and customer-centered approaches to written and digital marketing communication.

Meaningful experience converting technical jargon into plain language for external customers. The ideal candidate will have a passion for clear communication and a knack for simplifying complex concepts without losing essential meaning.

Additional Comments Please be advised that the New York State Insurance Fund does not offer sponsorship for employment visas to employees or potential employees. Candidates sponsored for employment by an organization should be aware of their sponsorship status and the relevant expiration date(s) of that sponsorship before applying to this position.Please note that salary range includes location pay.Fringe Benefits :

Competitive Compensation

Open and Supportive Team-Based Environment

Plentiful Vacation, Personal, and Sick Leave Accruals

Paid State and Federal Holidays

Full Medical, Vision, and Dental

Retirement Options

Public Student Loan Forgiveness (PSLF)

Possibility of Telecommuting.Please note the following New York State Civil Service employment information :

Jurisdictional classification : Exempt

Bargaining unit : Management Confidential (M / C)

Civil Service title : Special AssistantNYSIF is the largest workers' compensation insurer in New York State and among the ten largest nationwide. NYSIF covers 2 million workers and insures 200,000 employers in New York State. NYSIF's mission is to guarantee the availability of workers' compensation, disability insurance and paid family leave at the lowest possible cost to New York employers while maintaining a solvent fund. Since its inception 110 years ago, NYSIF has fulfilled this mission by competing with other insurance carriers to ensure a fair marketplace while serving as a guaranteed source of coverage for employers that cannot secure coverage elsewhere. NYSIF strives to achieve the best health outcomes for injured workers and be an industry leader in price, quality, and service for New York employers. For more information, visit nysif.com.NYSIF Commitment to Diversity, Equity, and Inclusion The New York State Insurance Fund (NYSIF) prioritizes and champions diversity, equity, and inclusion (DEI) throughout our agency. NYSIF provides equal opportunities to all employees and applicants for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability, veteran status, or any other protected category under federal, state, and local law. We believe that embracing our differences brings richness, new ideas and experiences to NYSIF, which energizes a creative and innovative work environment. We strive to foster a workplace where diverse individuals are able to participate fully in the decision-making process and have ample opportunity for advancement. We are committed to investing the necessary resources and attention to improving the engagement, retention, and promotion of the extraordinary talent we have.Executive Order 31 commits New York State government to becoming a model employer for people with disabilities, increasing the participation of people with disabilities in state service and ensuring equal access to opportunities. NYSIF is proud to utilize best practices to recruit, hire, retain, and promote career advancement of individuals with disabilities. This includes special focus on current and prospective employees with the most significant disabilities, such as the use of supported employment, individual placement with support services, customized employment, the civil service sections 55 / b and 55 / c programs, internships, and job shadowing. If you are a person with a disability and wish to request that a reasonable accommodation be provided for you to participate in a job interview, please send an email to NYSIF’s Reasonable Accommodations mailbox at ra@nysif.com.

Some positions may require additional credentials or a background check to verify your identity.

Name Human Resources

Telephone

Fax 518-437-1618

Email Address HRExec@nysif.com

Address

Street PO Box 66699

City Albany

State NY

Zip Code 12206

Notes on Applying Please email cover letter and resume to HRExec@nysif.com referencing the Vacancy ID# and title in the subject line.

Salary : $153,400 - $178,400

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