What are the responsibilities and job description for the Digital Content & SEO Manager position at Newbury Franklin Industrials?
Benefits:
We are seeking a talented and versatile Digital Content & SEO Specialist to join our dynamic marketing team. In this role, you will be responsible for managing our company website, creating engaging content, and implementing SEO strategies to improve our online visibility and drive organic traffic.
Key Responsibilities:
Website Management:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
We are seeking a talented and versatile Digital Content & SEO Specialist to join our dynamic marketing team. In this role, you will be responsible for managing our company website, creating engaging content, and implementing SEO strategies to improve our online visibility and drive organic traffic.
Key Responsibilities:
Website Management:
- Oversee the day-to-day operations and maintenance of the company website
- Ensure website content is up-to-date, accurate, and aligned with company manufacturing capabilities and product offering
- Collaborate with IT and design teams to implement website updates and improvements
- Monitor website performance and user experience, recommending and implementing optimizations
- Develop and execute a content strategy that aligns with business goals and target audience needs
- Create high-quality, engaging content for the website, including blog posts, product descriptions, and landing pages
- Produce multimedia content, such as infographics and videos
- Ensure all content is SEO-optimized and adheres to brand guidelines
- Conduct keyword research and implement SEO best practices across all web content
- Optimize existing content for search engines and user experience
- Monitor and analyze website traffic, search engine rankings, and other KPIs
- Develop and maintain a link-building strategy to improve domain authority
- Stay up-to-date with the latest SEO trends and algorithm changes
- Knowledge of SEO best practices and tools (e.g., Google Analytics, SEMrush)
- Familiarity with HTML, CSS, and basic web development principles
- Experience with social media management and integration
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