What are the responsibilities and job description for the Director of Marketing – NORSK Brand position at Norsk (The Parallax Group International, LLC)?
The Parallax Group International, LLC, is seeking a results-driven Director of Marketing to lead the marketing strategy and execution for our Norsk brand. This role offers a unique opportunity to shape the future of a well-established brand while overseeing diverse marketing efforts across retail, eCommerce, and direct-to-consumer channels. The ideal candidate will bring a balance of creative vision and analytical expertise, with the ability to drive results, collaborate cross-functionally, and build a high-performing team to support growth.
Responsibilities
- Strategic Marketing Leadership : Develop and execute marketing strategies to optimize performance across retail, eCommerce, and direct-to-consumer channels.
- Digital Marketing : Lead website management, SEO / SEM, social media, email marketing, and online advertising to drive traffic, engagement, and conversions.
- Market Research : Analyze consumer insights and market trends to inform product development and marketing strategies.
- Product Management : Oversee product launches, positioning, and go-to-market strategies, ensuring alignment with business goals.
- Brand Management : Uphold brand integrity and develop strategies to enhance recognition, loyalty, and equity.
- Marketing Communications : Create cohesive messaging across channels, including PR, advertising, and social media.
- Merchandising : Enhance product presentation through packaging, visual merchandising, and retail marketing initiatives.
- Budget Management : Develop and manage the annual marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Team Leadership : Build and lead a high-performing marketing team, fostering innovation and collaboration.
Qualifications
