Director of Marketing - NORSK Brand

The Parallax Group International, LLC, is seeking a results-driven Director of Marketing to lead the marketing strategy and execution for our Norsk brand. This role offers a unique opportunity to shape the future of a well-established brand while overseeing diverse marketing efforts across retail, eCommerce, and direct-to-consumer channels. The ideal candidate will bring a balance of creative vision and analytical expertise, with the ability to drive results, collaborate cross-functionally, and build a high-performing team to support growth.ResponsibilitiesStrategic Marketing Leadership : Develop and execute marketing strategies to optimize performance across retail, eCommerce, and direct-to-consumer channels.Digital Marketing : Lead website management, SEO / SEM, social media, email marketing, and online advertising to drive traffic, engagement, and conversions.Market Research : Analyze consumer insights and market trends to inform product development and marketing strategies.Product Management : Oversee product launches, positioning, and go-to-market strategies, ensuring alignment with business goals.Brand Management : Uphold brand integrity and develop strategies to enhance recognition, loyalty, and equity.Marketing Communications : Create cohesive messaging across channels, including PR, advertising, and social media.Merchandising : Enhance product presentation through packaging, visual merchandising, and retail marketing initiatives.Budget Management : Develop and manage the annual marketing budget, ensuring efficient allocation of resources to maximize ROI.Team Leadership : Build and lead a high-performing marketing team, fostering innovation and collaboration.QualificationsBachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).8 years of experience in marketing leadership, preferably in consumer goods or home improvement industries.Proven track record in eCommerce growth and multi-channel marketing.Strong expertise in digital marketing and analytics-driven decision-making.Exceptional leadership and team development skills.Ability to thrive in a dynamic, fast-paced environment.