UTS - Temporary Email Marketing Coordinator at NC State

The email marketing coordinator is a key member of the Marketing and Communications team responsible for executing end-to-end email marketing activities. This role plays a critical part in driving enrollment in courses, expanding partnerships, and educating the campus community about the support and services offered by the department and another department

Key Responsibilities: Email Campaign Development and Management Write email content using modern best practice Manage the email content calendar, ensuring timely and impactful campaigns aligned with marketing and business objectives. Develop, design, and implement targeted email campaigns across various channels (e.g., welcome emails, promotional campaigns, event invitations, newsletters). Ensure all email content is clear, concise, error-free, and adheres to brand guidelines and best practices. Optimize email templates and content for engagement, including subject lines, calls to action, and visual appeal. Database Management: Manage the subscriber database, including segmentation, list hygiene, and data entry, and maintain opt-in practices and comply with data protection regulations. Conduct data analysis to identify trends and opportunities for improvement. Reporting and Analysis: Track and analyze email campaign performance (open rates, click-through rates, conversion rates, etc.). Prepare regular reports and dashboards to monitor campaign effectiveness and provide insights to the team. Utilize data and analytics to optimize future email campaigns and improve overall program performance. Collaboration: Collaborate with other departments (e.g., program development) to gather campaign requirements and ensure alignment with overall marketing goals. Assist with implementation of new initiatives, testing cadence and special email projects. Stay up-to-date on industry best practices and emerging email marketing technologies.

Work Schedule- Remote Monday, Wednesday, and Friday and in office Tuesday and Thursday

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NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu. Individuals with disabilities requiring disability-related accommodations in the application and interview process, please call 919-515-3148.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. If highest degree is from an institution outside of the U.S., final candidates are required to have their degree equivalency verified at www.wes.org or equivalent service. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.