What are the responsibilities and job description for the Director of Marketing position at Oakland Hills Dermatology P.C.?
Job Summary
We are seeking a dynamic and experienced Director of Marketing to lead our marketing team and drive our brand's growth. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that align with our business objectives. This role requires a creative thinker with strong analytical skills and a passion for performance marketing. The Director of Marketing will oversee all aspects of marketing, including digital campaigns, content creation, and brand management.
Duties
- Develop and implement innovative marketing strategies to enhance brand visibility and drive customer engagement.
- Oversee the execution of performance marketing initiatives across various channels, including Google Ads and SEO.
- Collaborate with the creative team to produce compelling copywriting and graphic design materials that resonate with target audiences.
- Manage the company’s website using WordPress, ensuring content is optimized for both user experience and search engines.
- Analyze marketing data using SQL to inform decision-making and optimize campaigns for better performance.
- Lead market research efforts to identify trends, customer needs, and competitive landscape.
- Foster collaboration within the marketing team and across departments to ensure cohesive messaging and branding.
- Stay updated on industry trends, tools, and technologies to maintain a competitive edge.
Experience
- Proven experience in a senior marketing role, preferably as a Director or similar position.
- Strong proficiency in digital marketing tools, including Google Ads, SEO techniques, and Adobe Creative Suite.
- Experience with web development technologies such as CSS is highly desirable.
- Demonstrated ability in copywriting and creating engaging content for diverse platforms.
- Familiarity with performance marketing metrics and analytics tools to measure campaign effectiveness.
- Excellent leadership skills with the ability to inspire and motivate a team towards achieving common goals.
- A degree in Marketing, Business Administration, or a related field is preferred.
We encourage candidates who are passionate about driving results through innovative marketing strategies to apply for this exciting opportunity.
Job Type: Full-time
Pay: $45,623.00 - $92,143.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
Experience:
- Web design: 2 years (Required)
Work Location: In person
Salary : $45,623 - $92,143