What are the responsibilities and job description for the Marketing Coordinator position at Ocean House Collection?
Ocean House Collection
Marketing Coordinator
A Collection Unlike Any Other
The Ocean House Collections includes 3 luxury properties. The Ocean House features 49 luxury guest rooms, 18 signature suites. The Cottage Collection includes 10 privately owned vacation homes. The Ocean & Harvest Spa is a 12,000 square foot Forbes Travel Guide 5 Star rated full-service health wellness spa. Over 10,000 square feet of indoor and outdoor meeting space. Up to 8 unique dining options during summer season including Coast, a Forbes Travel Guide 5 Star rated fine dining experience.
The Weekapaug Inn offers quintessentially New England accommodations that effortlessly combine casual comfort and luxurious furnishings. The Inn features 24 unique guest rooms, 3 Fenway, 2 Carriage House and 4 two-bedrooms signature suites. Farm-to-table dining utilizes the finest and freshest locally sourced ingredients, and inspired amenities and resort activities are designed to create extraordinary guest experiences.
The Watch Hill Inn established in 1845, Watch Hill Inn carries with it a unique history marked by fame, natural disasters and, among all, resilience. Chic, minimalist decor intertwines with cutting edge technology like complimentary Apple TV, Netflix and an in-room iPad program that allows guests to order food and services to their door with the touch of a button. The Inn features 21 suite style accommodations with unrestricted access to dining, amenities, and resort activities at both Ocean House and Weekapaug Inn.
Scope of Position
Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. Showcases Food and Beverage promotions, both to hotel guests and to local patrons. Connects into resources in their region. Liaises and builds deep partnerships with eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar. Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Reports out on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested.
Schedule Requirements
All employees are asked to understand that the property operation is 24 hours a day 7 days a week, inclusive of all holidays. While the company will make every attempt to create a work and life balance, all hourly paid team members may be asked to work extended shifts and additional days based on business demands. The busiest of days during the season (Memorial Day through Columbus Day) are the weekend days from Friday thru Sunday and on holiday weekends that are celebrated on Mondays, this can include Mondays. All seasonal staff must be aware and able to work all weekends; requesting time off for a holiday weekend may not and will likely not be granted. The more flexible you are the more you can learn, grow, earn.
Key Relationships
Internal: This position reports to the Group Director of New Media Strategies.
Key Responsibilities
Marketing and Digital
- Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities.
- Cultivates partnership with and active participation in demand generation strategy development (SMR).
- Reconciles marketing plan monthly with accruals, forecast.
- Partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
- Serves as a hotel brand guardian / liaison, verifying all marketing reflects brand voice. Assist with the strategic pull-through of continent and brand promotions and campaigns.
- Partners with Revenue Management to develop and execute promotional strategy.
- Assist with property email marketing strategy, digital strategy across brand.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.
- Work with internal and external partners to verify deliverables are executed to support hotel strategy.
- Takes part in developing annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
- Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.
- Assist in generating all copy for collateral, menus, sales and promotional pieces.
Content Management
- Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
- Manages brand.com content, OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems).
- Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
- Creates landing pages and Discovery Pages to enhance content, as applicable.
- Manages guest communications (e.g. confirmation, pre-arrival, etc.).
- Assist in executing outlet marketing opportunities on third party and local partner sites.
Partnerships and Public Relations
- Maintains frequent, active engagement with Area Director of Sales & Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
- Aid PR agency with any onsite requests, media release, and site tours.
- Aid PR agency with execution of PR events and promotions.
Social Media
- Develops and implements social strategy in partnership with Group Director of New Media Stratgies.
- Manages paid social media budget and strategy.
- Assists in reviewing social media content calendars and collect local area and property events.
General
- Measures and communicates success of campaigns and digital performance using relevant reports tools.
- Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. Sales and Revenue Leaders, media representatives).
- Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process.
- Completes other reasonable duties as requested by leadership.
Required Job Knowledge, Skills, Experience, Education and Qualifications
- Skill in organizing resources and establishing priorities
- Ability to handle multiple, simultaneous tasks and projects effectively and efficiently
- Ability to supervise and train staff, to include organizing, prioritizing, and scheduling work assignments
- Staff development and performance management skills
- Knowledge of office management principles and procedures
- Advanced verbal and written communication skills and the ability to work with a wide range of constituencies in a diverse operation
- Ability to effectively deal with internal and external customers, some of whom will require high levels of patience, tact, and diplomacy to defuse anger, collect accurate information and resolve conflicts.
- Ability to communicate with all departments and continuously perform essential job functions
- Be willing to learn and grown professionally; accepts and supports change to policies and procedures as needed
- Ability to perform job functions with attention to detail, speed and accuracy under pressure of tense/confrontational situations.
- Uphold the Company standards, policies, and procedures.
- Prioritize and organize tasks and work area
- Ability to remain calm and resolve problems using good judgement as interpreted by the management
- Follow directions
- Work cohesively with co-workers as part of a team
- Maintain confidentiality of guest/employee information and pertinent hotel data
- 1-year previous luxury hotel operations experience preferred
- College degree or equivalent work experience
- Experience in a five-star environment is preferred.
Physical Requirements:
See below Physical conditions description
