What are the responsibilities and job description for the Digital Marketing Intern (Unpaid) position at ODK Media?
Digital Marketing Intern (Unpaid)
Fullerton, CA
ODK Media, Inc. is a media group headquartered in Fullerton, CA that provides access to premium international content through its owned and operated streaming platforms, including OnDemandKorea, OnDemandChina, OnDemandViet, and Amasian TV. It also distributes content to global streaming services, cable operators, and movie theaters, serving as the Asian media hub for AAPI communities across the country.
We are currently looking for a Digital Marketing Intern to join our team. This marketing internship will provide the right candidate with an opportunity to gain hands-on experience in social media advertising, paid campaigns, and performance analytics. As part of our data-driven team, you'll work across platforms like Instagram, TikTok, YouTube, Facebook, X.com, Google Ads, and Meta Ads—while learning how to use tools like GA4 to track content performance and optimize strategy.
ROLES & RESPONSIBILITIES
Analytics & Performance Tracking:
● Learn how to evaluate content performance using GA4 and other dashboards.
● Track key metrics and create clear, actionable reports that guide marketing strategy.
Social Media & Paid Advertising:
● Assist in promoting content across Instagram, Facebook, YouTube, TikTok, and X.com.
● Set up, manage, and optimize paid campaigns through Google Ads and Meta Ads.
Attribution & Campaign Optimization:
● Understand mobile attribution and help improve campaign effectiveness and ROAS.
● Support A/B testing and audience segmentation to enhance ad performance.
Influencer & SEO Marketing:
● Help identify and collaborate with influencers to support content promotion.
● Learn SEO best practices and support content discoverability.
Additional Responsibilities:
● Assist with content creation: blogs, emails, social posts, and marketing materials.
● Support email marketing efforts including campaign builds and performance tracking.
● Conduct keyword research and help optimize web content.
● Track marketing KPIs and identify insights to help optimize performance.
● Support the team with day-to-day coordination and administrative tasks.
PREFERRED QUALIFICATIONS/EXPERIENCE
● Highly Preferred: Bilingual in English and Korean.
● Strong interest in Asian content and the entertainment industry.
● Excellent written and verbal communication skills.
● Curious mindset with a desire to learn performance marketing tools (GA4, Google Ads, Meta Ads, etc.).
● A strong interest in digital marketing and data-driven strategy.
● Creative thinker with the ability to generate innovative marketing ideas.
● Proficient in social media platforms (Instagram, Twitter, Facebook, etc.).
● Basic knowledge of digital marketing principles and tools.
● Strong organizational skills and attention to detail.
● Ability to work independently and collaboratively within a team.
● Basic knowledge of SEO or email marketing is a plus!
WHAT YOU WILL GAIN
● Real-World Experience: Apply digital marketing theory directly to campaigns and learn from hands-on work.
● Skill Development: Grow your technical, creative, and analytical skill set in a supportive environment.
● Networking Opportunities: Build relationships with team members, mentors, and industry professionals.
● Behind-the-Scenes Insight: Experience the inner workings of a fast-paced, performance-focused marketing team.
PERKS & BENEFITS
- Catered lunch provided on all on-site days, featuring a rotating menu of local cuisines, plus a kitchen stocked with drinks and snacks.
- Free access to various streaming media applications
- Corporate parties, team bonding events, and much more!
