What are the responsibilities and job description for the Marketing Coordinator position at Oldham Goodwin?
Company Overview:
Headquartered in Bryan/College Station, Texas with offices in Houston, San Antonio, Fort Worth and Waco, Oldham Goodwin Group, LLC, is a fully integrated commercial real estate firm offering comprehensive brokerage, development, management and advisory services throughout the state, specializing in retail, office, industrial, land, multifamily and hospitality property types.
Position Overview:
Oldham Goodwin Group, LLC is seeking a self-motivated, detail-oriented Brokerage Marketing Coordinator to support our expanding brokerage team. This role involves creating high-quality marketing collateral, including offering memorandums, leasing flyers, print materials, digital content, and property listing websites, to showcase client properties. The coordinator will manage email campaigns, social media content, and website updates, ensuring accuracy and engagement while analyzing performance metrics for improvement. They will collaborate closely with agents and transaction coordinators across various divisions, maintaining cohesive yet distinct branding for corporate commercial and Farm & Ranch marketing. Additionally, this role requires efficient project management, market research, and process improvement, utilizing tools like Canva, Adobe Creative Cloud, HubSpot, Trello, and Sharplaunch to streamline workflows and enhance marketing effectiveness.
General Overview of Responsibilities/Duties
- Marketing Strategy & Execution: Develop and implement marketing strategies for property listings, ensuring consistent branding and messaging across all platforms.
- Property Marketing Materials: Create high-quality offering memorandums, leasing flyers, print collateral, and digital content to support leasing and sales efforts.
- Digital Marketing & Email Campaigns: Manage email marketing through HubSpot, segmenting contact lists and optimizing campaigns to improve engagement. Create and analyze social media content continuously, identifying new ways to expand audience reach and boost engagement.
- Collaboration with Agents & Teams: Work closely with transaction coordinators and agents across corporate services, retail/office services, investment sales, commercial land services, and farm & ranch sectors to tailor marketing efforts.
- Brand Management: Maintain a professional and cohesive brand image across all brokerage marketing materials and digital platforms. Balance both corporate commercial branding and Farm & Ranch branding, ensuring they remain cohesive yet distinct and resonate effectively with their respective audiences.
- Project Management: Oversee marketing projects from concept to completion, prioritizing tasks effectively and streamlining workflows to enhance efficiency.
- Market Research & Analysis: Conduct research on market trends, competitive positioning, and target audience behavior to inform marketing strategies.
- Process Improvement: Identify opportunities to enhance marketing efficiency, leveraging tools like Canva, Adobe Creative Cloud, Trello, HubSpot, and Sharplaunch for increased productivity.
- Proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop); a graphic design portfolio is preferred but not required.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Graphic Design experience preferred).
- Experience in photography and videography for marketing purposes.
- Basic understanding of HTML & CSS for website management.
- Knowledge of SEO, social media management, and analytics to optimize digital marketing efforts.
- Experience with HubSpot or a similar content management system is preferred.
- Strong professionalism, communication skills, and attention to detail.
- Highly organized with the ability to manage multiple projects efficiently.
