What are the responsibilities and job description for the Campaign Product Marketing Specialist position at Ookla group?
We're Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an ever-expanding suite of connectivity solutions. Our team is brought together through passion and inspired by possibility. At Ookla, we provide comprehensive network intelligence and connectivity insights that help optimize networks, enhance digital experiences, and drive better connectivity outcomes.
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
The Role / Opportunity :
Ookla is seeking a motivated, organized, and resourceful Marketing Campaign Manager. This person will be responsible for managing demand-generation campaigns and collaborating with the broader team to help identify opportunities and additional tactics to capture attribution and grow a high-impact pipeline. This role is also responsible for driving creative strategy and supporting acquisition goals.
Expectations for Success
- Drive the success of multichannel campaigns across multiple product lines.
- Optimize campaign performance through creative testing to drive acquisition across products.
- Work closely with product marketing, content, partner, and events teams to track and deliver KPIs for actionable insights.
- Institute A / B testing to improve subject lines, content variations, layout, CTAs, etc.
- Establish regular reporting to continuously refine our approach and understand what works best for different audiences and stages in the funnel.
- Coordinate across product lines to look for cross-sell and upsell messaging opportunities.
- Experiment to improve email open rates, CTR, CPL, and conversions.
- Create strong project management to track what is being said, when campaigns are pushed, who we are targeting, and where the emails are going.
Requirements
On the first day, we'll expect you to have :
Preferred Skills
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