Ecommerce Marketing Manager

POSITION DESCRIPTION:

The E-Commerce Marketing Manager drives online sales by developing and executing marketing strategies across e-commerce platforms, with a strong focus on Amazon. A key part of the role involves managing Amazon advertising (e.g., Sponsored Ads, DSP), analyzing performance metrics, and aligning with inventory, pricing, and promotions. This role provides guidance to category managers on optimizing product listings and implementing SEO best practices, ensuring maximum visibility and conversion. Responsibilities also include directing and coordinating multi-channel campaigns with the global Marketing team to maximize e-commerce growth. Strong collaboration, analytical, and project management skills are essential for success in this dynamic, fast-paced role.

ROLES & RESPONSIBILITIES:

Revenue Growth & Market Expansion:

1. Drive global e-commerce revenue by developing and executing marketing strategies across e-commerce platforms. Vision of 10X current business
2. Expand the company’s E-commerce Brand growth and presence in new markets and regions, utilizing data-driven insights and customer analytics.
3. Maximize cross-selling and upselling opportunities within the digital ecosystem to increase average order value (AOV) and profitability by SKU

Amazon Advertising

Manage Global Amazon PPC Advertising Strategy:

• Work closely with global Ecommerce and regional Amazon teams to align with overall goals, revenue targets, and marketplace operations in all regions.
• Create and execute Amazon PPC Advertising strategies that align with business and Amazon goals across all regions
• Create and execute Amazon DSP Advertising strategies to help build out full funnel advertising to capture new customers, build brand awareness and drive revenue
• Identify areas of opportunity to grow and expand through advertising
• Manage advertising strategies and goals for Amazon tentpole events
• Conduct in-depth keyword and category research

Manage Agency Partnership, Communication and Accountability:

• Manage Quartile partnership to drive results
• Weekly meeting Agency to discuss strategy and optimizations for each region

Store front management:

• Manage brand store front design and brand presence on Amazon
• Create cohesive brand messaging and presence with help from Amazon team
• Work with marketing team to create image and video assets to build out engaging brand experience

New Product Launches:

• Work with Marketing and E-commerce team to develop advertising strategy for successful product launches.

Market Place Analysis:

• Work with team to stay on stop of market-place trends, consumer behavior, and competitive pressure within categories

Manage relationship with Amazon and Annual Advertising Agreement:

• Maintain monthly communication with Amazon team
• Manage annual support contract

Ecommerce & Marketing Liaison

1. Coordination of digital efforts - Work with Digital/Social Advertising team to coordinate advertising strategies and align efforts for maximum ROI
2. Help guide Assets, Video and Communications built by marketing team for Amazon advertising
3. Regional Campaign Execution and communication between marketing and ecommerce
4. Act as liaison between marketing and ecommerce team to help execute on regional campaigns, and sprints

Budget Management, Reporting and Data

1. Ensure all amazon advertising stays within marketing spend budget
2. Analyze all available data to make needed adjustments to advertising
3. Daily, weekly, monthly, and quarterly reporting on performance, areas of opportunity and growth

Other Ecommerce Advertising

1. Create and execute advertising strategies through specific retailer platforms that align with and help to execute ecommerce goals (Home Depot & Tractor Supply)

SKILLS & EXPERIENCE REQUIRED:

Education:

• Bachelor’s degree in Business, Marketing, or a related field. MBA or advanced degree preferred.

Experience:

• Experience in e-commerce or marketing leadership roles, with a strong track record of driving digital growth and innovation.
• Deep understanding of the Amazon platform, Vendor and Seller Central functionality and business processes and proficient in Amazon advertising console
• Expertise in global e-commerce platforms, digital marketing, sales optimization, and customer engagement strategies.
• Experience managing P&L, budgets, and forecasting within e-commerce environment.

Skills:

• Strong strategic thinking with the ability to execute at scale.
• Deep understanding of digital marketing channels, analytics, and consumer behavior.
• Exceptional leadership, communication, and collaboration skills.
• Proven ability to develop and nurture high-performance teams.
• Analytical mindset with expertise in e-commerce KPIs, A/B testing, conversion rate optimization, and e-commerce metrics.