What are the responsibilities and job description for the Marketing Specialist position at PBS North?
Role Summary:
The Marketing Specialist is a key member of our marketing team, responsible for enhancing the station's visibility and engagement within the local community through strategic traditional marketing initiatives and impactful in-person outreach. This role will leverage on-air promotions, print media, community events, and partnerships to build strong relationships and drive audience growth.
Responsibilities:
On-Air Promotional Campaigns:
- Develop, implement, and analyze on-air promotional campaigns to drive listenership/viewership and promote station programming.
- Collaborate with program team and on-air talent to create compelling promotional content.
Print Advertising and Materials:
- Manage the creation and distribution of print advertising materials, including the monthly print guide “This Month,” brochures, postcards, and posters, etc.
Event Coordination and Representation:
- Assist in the logistical planning and execution of station-hosted events (both in-person and virtual), including coordinating with internal teams, managing vendor relationships and providing on-site or virtual support to ensure smooth event operations.
- Promote in-person and virtual events, ensuring a positive brand experience and maximizing attendance.
- Represent the station at community events (i.e., Chamber events), building relationships with attendees and enhancing brand visibility.
Community and B2B Partnerships:
- Cultivate and maintain strong relationships with community organizations, businesses, and partners, fostering collaboration.
- Identify and pursue opportunities for collaboration and cross-promotion between PBS North and The North 103.3, expanding audience reach.
- Coordinate with the underwriting team to develop and execute promotional campaigns for business partners, ensuring mutual benefit.
Promotional Item Management:
- Manage the inventory and distribution of physical promotional items, such as merchandise, giveaways, and signage.
- Ensure physical promotional items are effectively utilized to promote the station's brand and enhance brand recognition.
Press and Media Relations:
- Draft and distribute compelling press releases to local media outlets to announce station news, events, and initiatives, securing media coverage.
- Maintain a media contact list and build relationships with journalists, fostering positive media relations.
Website and Blog Content:
- Create engaging and informative blog posts for the station's websites (WordPress, Grove, and Bento), highlighting station activities and programming.
- Ensure blog content is optimized for search engines and aligned with the station's content strategy, driving website traffic.
Digital Marketing Support:
- Provide cross-training support to the Digital Marketing Specialist for uploading videos to YouTube and Media Manager and online comment monitoring, ensuring seamless collaboration.
- Optimize video content for discoverability and engagement, enhancing online reach.
Abilities:
- Ability to work independently and as part of a team.
- Community Engagement
- Fundraising Experience
- Local Community Understanding
Key Skills:
- Strong written and verbal communication skills.
- Excellent organizational and project management skills.
- Event Promotion
- Copywriting
- Media Relations
- Project Management
- Relationship Building
- Traditional Media Channels & Digital Familiarity
Qualifications:
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience in traditional marketing and community outreach.
- Proficiency in Microsoft Office Suite and WordPress (or similar CMS).
- Experience with social media management and video content platforms (YouTube).
- Familiarity with the local community and media landscape.
- Valid driver’s license.
Salary Range: $50,000-$60,000
FLSA STATUS: Full-time, Non-Exempt
Salary : $50,000 - $60,000