What are the responsibilities and job description for the Director of Ticket Sales - West Georgia Athletics position at Peak Sports MGMT?
Position Title: Director of Ticket Sales
Company: Peak Sports MGMT
Location: West Georgia Athletics (Carrollton, GA)
Company Overview:
Peak Sports MGMT is a leading third-party multimedia rights organization specializing in partnering with college athletic departments to optimize their corporate partnerships, ticket sales, and NIL revenue. In collaboration with West Georgia Athletics, Peak Sports MGMT is tasked with overseeing and generating all of the corporate partnerships and ticket sales as the multimedia rights holder of their Athletic Department. We excel in maximizing brand exposure, revenue generation, and fulfillment for our clients, helping them achieve their financial and strategic advertising objectives
Position Overview:
As the Director of Ticket Sales at West Georgia Athletics, you will lead revenue generation efforts through single game, group, and season ticket sales while spearheading strategic marketing initiatives to promote ticket theme nights, flash sales, and themed discount ticket plans. This role encompasses managing all aspects of ticket revenue, client hospitality, and fulfillment, ensuring exceptional service and experiences for fans and stakeholders. We are seeking a driven individual looking to impact West Georgia's Athletics' passionate fan and alumni base through these exciting experiences.
Key Responsibilities:
Revenue Generation:
- Develop and execute comprehensive sales strategies to achieve revenue targets for single game, group, and season tickets.
- Lead sales generation in prospecting, negotiating, and closing ticket sales deals.
- Analyze market trends and customer behavior to identify opportunities for revenue growth.
Ticket Marketing Initiatives:
- Create and implement paid marketing campaigns to promote ticket theme nights, flash sales, and themed discount ticket plans.
- Collaborate with the marketing team to develop targeted messaging and creative assets for ticket promotions.
- Utilize digital marketing channels, social media platforms, and email campaigns to reach and engage fans.
Ticket Operations Management:
- Oversee all aspects of ticket operations, including inventory management, pricing strategies, and distribution channels.
- Implement efficient ticketing processes to streamline operations and enhance customer experience.
- Ensure compliance with NCAA regulations and industry standards related to ticketing.
Client Hospitality:
- Cultivate and maintain relationships with corporate partners, season ticket holders, and VIP clients.
- Develop customized hospitality experiences to enhance client satisfaction and loyalty.
- Coordinate pre-game events, VIP receptions, and other hospitality initiatives to elevate the fan experience.
Fulfillment and Customer Service:
- Supervise ticket sales and customer service staff to ensure excellence in customer experience.
- Oversee ticket fulfillment operations, including printing, mailing, and digital delivery.
- Address customer inquiries, concerns, and feedback in a timely and professional manner.
Qualifications:
- Bachelor's degree in Sports Management, Business Administration, Marketing or related field
- Past internship, part time, or full time experience in sales, corporate sales, sponsorship, or partnership development
- Comparable organizational skills to control and implement multiple partnership elements
- Strong negotiation skills and ability to close complex deals with multiple stakeholders.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently, prioritize tasks, and manage time effectively.
- Passion for sports and a deep understanding of the collegiate athletics landscape is a plus.
