Director of Marketing

About Us:
Pearl Corporation is a leading manufacturer of high-quality musical instruments, renowned for our commitment to innovation, craftsmanship, and education. Based in Nashville, TN, we are dedicated to inspiring musicians at every level and fostering a lifelong love of music.

Position Overview:
We are seeking an experienced Marketing Director to lead the development and execution of strategic marketing initiatives that drive brand growth, customer engagement, and revenue. The Marketing Director will oversee a marketing team that includes product managers, product development, artist relations, event marketing, art/advertising, and social media teams as well as collaborating closely with the Sales and Purchasing Departments to ensure alignment with company objectives.

Key Responsibilities:

• Develop and implement comprehensive B2B and B2C marketing strategies to support business objectives, including brand positioning, product launches, digital marketing, and customer retention.
• Oversee PR and content creation and the execution of marketing campaigns across multiple channels, including social media, email, web, events, and print.
• Lead and mentor the marketing team, fostering creativity, innovation, collaboration, and professional growth.
• Manage the marketing budget, ensuring optimal allocation of resources to achieve ROI targets.
• Analyze market trends, consumer behavior, and competitive landscape to identify price strategy and product development opportunities and inform decision-making.
• Collaborate with the sales team to align marketing efforts with sales objectives and support lead generation and conversion.
• Partner with product development teams to create effective go-to-market strategies and promotional materials.
• Build and maintain relationships with external agencies, media partners, and other stakeholders.
• Monitor and report on the performance of marketing initiatives, using analytics tools to measure success and recommend improvements.
• Interface with Pearl’s global marketing team to unify and coordinate global initiatives.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field; master’s degree preferred.
• Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role.
• You must have hands-on creative and art direction experience. Strong emphasis is placed on a design background, clever copy writing and video scripting. Include examples.
• Proven success in developing and executing marketing strategies that drive growth and engagement.
• Strong understanding of digital marketing tools and techniques, including SEO, SEM, social media, and analytics.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically while managing day-to-day operations.
• Experience in the music industry or familiarity with musical instruments is a plus.
• Proficiency with marketing and design software and tools (e.g., CRM, email marketing platforms, analytics tools).
• Creative mindset with a strong attention to detail and results-oriented approach.

Why Join Us:

• Be part of a company that values innovation, quality, and education.
• Opportunity to shape the marketing strategy for a globally recognized brand.
• Collaborative and dynamic work environment.
• Competitive salary and benefits package.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Relocation assistance
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Marketing: 7 years (Preferred)

Ability to Commute:

• Nashville, TN 37211 (Required)

Ability to Relocate:

• Nashville, TN 37211: Relocate with an employer provided relocation package (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person