Social Media and Events Coordinator

Job Summary:

We are looking for an enthusiastic, outgoing, and personable individual to manage our social media presence and represent our brand at local events. This person will engage with customers online, create and post compelling content, and foster relationships with potential clients. Additionally, they will work with our events team at community events to set appointments for in-home consultations related to home improvement projects, ensuring a seamless customer experience both digitally and in-person.

Compensation and Benefits:

This position offers unlimited earning potential. The pay rate is $17 to $18 per hour with the opportunity to earn $22 per hour with incentives. Bonuses include up to $50 per appointment set, with an annual target pay of $40,000 to $45,000 for the full-time position. Part-time positions are also available.

• Paid training.
• Flexible schedule/hours.
• Mileage reimbursement.
• No sales – appointment setting only.
• Independent role – you will not be micromanaged.
• Company issued computer.
• Pella Virginia also offers a company match 401k in addition to health, vision, dental, and life insurance, and annual profit sharing for full-time employees.

Key Responsibilites:

Social Media Management:

• Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Pinterest, etc.) to increase brand awareness and engagement.
• Create, curate, and post regular content (images, videos, stories) related to window and door installation projects, promotions, and customer success stories.
• Monitor and respond to comments, messages, and inquiries in a timely and engaging manner to build a loyal online community.
• Track, analyze, and report on social media performance and adjust strategies to improve reach and engagement.

Event Promotion and Management:

• Represent the company at local events (e.g., home improvement expos, trade shows, community gatherings) to engage with potential clients and generate leads.
• Set appointments for in-home consultations by effectively communicating the value of our services to event attendees.
• Promote upcoming events and special offers on social media to drive attendance and engagement.

Client Relations & Consultation Scheduling:

• Cultivate relationships with potential customers by answering questions and providing information about home improvement services.
• Interaction with customers when visiting local jobsites during residential replacement installation projects.
• Follow up with leads after events to ensure they are satisfied and ready for their consultations.

Required Skills & Qualifications:

• Proven experience in social media management and engagement, particularly in a business context.
• Outgoing, personable, and confident with excellent communication skills (both online and in-person).
• Experience with social media platforms and tools (e.g., Facebook, Instagram, Hootsuite, Canva).
• Capable of working independently and proactive in reaching out to potential customers.
• Ability to answer questions and overcome objections when scheduling appointments at events.
• Experience with Adobe Creative Suite including Photoshop, Illustrator, InDesign, etc.
• Strong organizational skills with the ability to manage multiple events and appointments.
• A passion for home improvement or a general understanding of the industry is a plus.

Preferred Qualifications:

• Previous experience in sales, customer service, or event coordination.
• Basic graphic design skills for social media content creation.
• Knowledge of local area and community events.
• Experience creating and editing video content is a plus.
• Must be able to pass a background check and drug test prior to employment.

Working Environment:

• This position requires a mix of remote or office work (social media management) and on-site events and jobsite attendance. Flexibility with hours may be needed, especially around event schedules and social media updates. Weekend availability for event attendance is necessary.

If you are passionate about both social media and home improvement, with the ability to engage and build lasting relationships with customers, we'd love to meet you!

Job Type: Full-time

Pay: $20.00 - $22.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Richmond, VA 23234: Relocate before starting work (Required)

Work Location: Hybrid remote in Richmond, VA 23234

Salary : $40,000 - $45,000