What are the responsibilities and job description for the Marketing Specialist position at Permabond, LLC?
Job Summary
A small manufacturer with a global footprint is seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will possess a strong background in digital marketing and analytics, with a passion for developing effective marketing strategies that drive brand awareness and engagement. This role requires a blend of creativity and analytical skills to execute successful campaigns across various channels.
Responsibilities: develop, implement, and execute strategic marketing plans for Americas
DUTIES
- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and market reach.
- Collaboration and strategy with business development and sales team.
- Utilize analytics tools to measure campaign performance, providing insights for optimization.
- Create compelling advertising content across multiple platforms, including social media, email, and websites.
- Manage email marketing campaigns, ensuring effective targeting and engagement.
- Collaborate with cross-functional teams to align marketing initiatives with overall business objectives.
- Write engaging copy for various marketing materials, including blogs, newsletters, and promotional content.
- Promote Trade Shows.
- Optimize website and content for search terms (SEO)
Requirements
- Bachelor’s degree in Marketing, Communications, or related field preferred.
- Digital Marketing: 1-3 years.
- Adobe Creative Sutie (Illustrator, Indesign, Protoshop Etc.): 1-3 Experience in SEO.
- Excellent copy-writing skills with the ability to create persuasive content tailored to target audiences.
- Strong research skills to analyze market trends and consumer behavior.
- Ability to manage multiple projects simultaneously while meeting deadlines.
- Strong communication skills and a collaborative mindset.
If you are passionate about driving results through innovative marketing strategies and possess the required skills, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: $31.00 - $35.00 per hour
Expected hours: 40 per week
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
Salary : $31 - $35