Director of Marketing Strategy & Operations

Description

The Museum is seeking an innovative and results-oriented Director of Marketing Strategy & Operations to lead the development and execution of data-driven, customer-centric marketing strategies. This pivotal role will be responsible for shaping how the Museum connects with its audiences, driving both attendance and long-term engagement through integrated campaigns, digital innovation, and operational excellence.

As a senior leader within the newly formed Marketing and Customer Experience Division, this individual will help position the Museum as a dynamic, mission-driven institution by enhancing brand visibility, cultivating audience loyalty, and delivering a seamless customer experience across all touchpoints. The ideal candidate is a strategic marketer and operational expert who thrives at the intersection of creativity, analytics, and execution.

Key Responsibilities:

Marketing Strategy & Brand Positioning

• Lead the creation and execution of a comprehensive marketing strategy that aligns with institutional goals and enhances brand equity.

• Develop integrated media plans across paid, owned, and earned channels, with end-to-end ownership of paid media programs.

• Define key performance indicators (KPIs) and build reporting frameworks to evaluate campaign effectiveness and inform continuous improvement.

• Collaborate cross-functionally to ensure marketing initiatives align with exhibitions, programs, and broader institutional objectives.

Audience Development & Insights

• Leverage customer data, behavioral insights, and market research to understand audience segments and grow market share.

• Implement segmentation and personalization strategies to deepen audience engagement, acquisition, and retention.

• Lead efforts to evolve enterprise feedback systems that inform strategy and enhance audience understanding.

Digital Strategy & Online Experience

• Oversee the Museum’s web and digital ecosystem to ensure a compelling, user-centric experience that reflects brand values.

• Manage agency partnerships to optimize digital advertising, SEO/SEM, and overall website performance.

• Work with technology partners to ensure digital platforms support current and future marketing and operational needs.

CRM, Data & Marketing Automation

• Drive the strategic integration of CRM and marketing automation platforms to support personalized, data-driven campaigns.

• Lead development of lifecycle marketing programs—including email strategies and automated customer journeys—to boost engagement and ROI.

• Translate analytics into actionable marketing tactics that drive measurable results.

Marketing Operations & Project Management

• Establish scalable processes for marketing planning, execution, and performance evaluation.

• Oversee the marketing budget, ensuring efficient allocation of resources across initiatives.

• Manage cross-functional teams and external vendors to deliver projects on time and within budget, with a focus on quality and impact.

Leadership & Collaboration

• Lead and mentor a multidisciplinary team, fostering a collaborative, agile, and high-performing marketing culture.

• Partner closely with colleagues across departments—Finance, Data Strategy, Development, Learning, and Exhibits—to ensure marketing strategies support institutional priorities.

Supervisory Responsibilites: Yes.

Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).

• 8 years of progressive experience in marketing strategy and operations, with a strong emphasis on digital marketing and audience development.

• Deep expertise in data analytics and the ability to convert insights into strategic decisions.

• Proficiency with CRM platforms, marketing automation systems, and modern digital marketing tools.

• Proven experience in integrated media planning across digital, social, and traditional channels.

• Excellent project management skills with the ability to lead multiple initiatives in a fast-paced environment.

• Strong leadership and team development experience.

Preferred Qualifications:

• Familiarity with museum operations, cultural programming, or nonprofit marketing.

• Experience within the cultural, educational, or science sectors.

Essential Functions:

While performing the duties of this position, the employee will be required regularly to:

• Sit for extended periods of time while utilizing resource materials such as a computer and detailed spreadsheets. 

• Communicate by telephone; email other appropriate Perot Museum communication platforms (e.g., MS Teams, Zoom, etc.). 

While performing the duties of this position, the employee will occasionally be required to:

• Lift and/or move light boxes and other materials of 20 lbs. or less. 

Reasonable accommodations may be made to enable qualified applicants and qualified employees with disabilities to perform the essential functions of the job.